At this stage in the political cycle, the one bipartisan issue may be that we’ve all had enough of campaign ads, whether presidential, state or local.
However, the bane of your viewing experience may prove beneficial to your wallet.
In this sneak peek from the quarterly TheStreet Pro members’ call, portfolio manager Chris Versace revealed the investing play you could be leaving on the table as digital advertising accelerates into the final days of the 2024 presidential election.
Catch Versace’s comprehensive review of the market and the entire TheStreet Pro portfolio here.
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Transcript:
CHRIS VERSACE: I would say that the market condition is continuing to be overbought and stretched. I think that the election– I mean, it’s going to come down to the wire. I think if we take a look at some of the latest polling really in the battleground states, it surprisingly remains close.
But the silver lining in that, Conway, is that because it is so close, I think both candidates are going to pull out all the stops with campaigning and advertising. And I think folks will recognize this, that between Trade Desk, between Alphabet, Meta, I think we’re extremely well positioned for that accelerated shift in digital advertising that they’re going to utilize even over the last couple of days.
As I’ve tuned in to YouTube to watch a clip of something, it seems as if there’s two ads running, one of which is a presidential campaign ad. So I think they’re fully embracing that, and that’s good for us.
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