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With Black Friday sales in full swing, there’s never been a better time to shop for the pieces you’ve been eyeing. And if one of the things on your wish list is a smartwatch, you’re in luck. We’ve spotted incredible discounts on smartwatches at Amazon and Walmart, but we just found another from a big-name brand that you don’t want to miss.

Right now, the Samsung Galaxy Watch 6 is 53% off during Amazon’s Black Friday sale. With a price slashed down to $140, it’s the perfect time to invest in a premium smartwatch with an extra sleek design.

Samsung Galaxy Watch 6, $140 (was $300) at Amazon

Courtesy of Amazon

The Samsung Galaxy Watch 6 is a smartwatch and fitness tracker that should be on everyone’s radar. It tracks over 90 activities and exercises, tracking workout duration, calories burned, and more during each session. It has in-depth health insights, including heart rate, personalized heart rate zones, sleep stages, and snoring detection. It also uses a Bioelectrical Impedance Analysis (BIA) sensor that provides body composition information, such as body mass index, body fat, skeletal muscle, and more.

The smartwatch also keeps you connected to your phone. You can control your phone’s camera, make calls, play music, and text — all from your watch. All the features are even easier to read and access, thanks to its large, 40 millimeter display.

Related: Amazon’s Black Friday sale has an ‘excellent’ $100 portable charger on sale for only $20

The Samsung Galaxy Watch 6 has converted many smartwatch users, from Fitbit to Apple. One former Apple watch user that said the watch is “better than Apple” wrote that “Samsung allows you to customize the functions to your needs. The round face is less bulky and more classic.” A former Fitbit fan said that after their Fitbit “died for the third time in three years,” they were ready for a chance and are “loving the features on this Samsung Watch!”

“I recently upgraded to the Samsung Watch 6, finally replacing my old Samsung Gear, and I couldn’t be happier! The design is sleek, modern, and fits perfectly on my wrist. It’s a huge improvement in both style and comfort, making it a great accessory that I can wear all day,” another shopper said. “But what really stands out is the functionality. It seamlessly integrates with my phone, keeping me connected with notifications, calls, and messages. The health tracking features are more advanced than ever, and I love how user-friendly the interface is.”

For 53% off and a $140 sale price, the Samsung Galaxy Watch 6 it’s a must-have Black Friday deal.