Most people’s guilty pleasures are snacks because they are very hard to resist, yet most are unhealthy. Eating just one bite is nearly impossible, especially with the many options available.

Whether a sweet or salty snack lover, everyone has their favorite snack brand, and when one’s brand of choice comes out with a new product, it’s tough to hide the excitement or stop one’s self from trying it. 

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Food brands constantly create fun and exciting limited-time and permanent product launches that keep snack enthusiasts hooked. This is a great business strategy for staying innovative, catering to specific tastebuds, testing out new products, and creating buzz around their brand.

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Recently, snack brands have been working overtime, unveiling so many new products that it’s hard to keep up with them all.

However, here is a compacted list of all the top new snack launches you should keep on your radar while on the next grocery run. 

Various snacks displayed on a table.

New snack and beverage releases

Oreo

Oreo released a plethora of new items within the first two months of 2025, including four new flavors across different Oreo varieties, two frozen treats, a returning item, and its Oreo x Post Malone collaboration. However, Oreo didn’t stop there and unveiled the release of two more items.

Because Oreo  (MDLZ)  knows how much its fans love the Oreo Cakesters, it decided to add more flavors to its permanent lineup and released the Oreo Double Chocolate Cakesters. This new Oreo Cakesters flavor features a chocolate-flavored cremé filling sandwiched between two soft chocolate snack cakes and will be available starting Feb. 24.

In honor of its 113th birthday, Oreo is also releasing the Oreo Golden Birthday Cake cookies. These limited-time cookies feature birthday cake-flavored cremé with rainbow sprinkles sandwiched between two Oreo Golden cookies. This celebratory flavor will be available at retailers nationwide starting Mar. 3 while supplies last.

Reese’s

For its newest flavor addition, Reese’s infused the taste of a decadent peanut butter pie into its beloved Reese’s cups and packed it in a miniature size version to create the Peanut Butter Pie miniature cups.

This new Reese’s  (HSY)  miniature cup flavor is available now at retailers nationwide and on its official website.

Dunkin’ Donuts

Imagine being able to take the flavor of a Dunkin’ Donuts Caramel Cold Brew with you anywhere you go and enjoying it at any time. To make fans’ dreams come true, Dunkin’ joined forces with Kar’s Nuts to launch the Kar’s x Dunkin’ Caramel Cold Brew Trail Mix, which consists of a sweet and salty mix of roasted peanuts, candy-coated chocolate, caramel cold brew-flavored roasted almonds, and butter toffee peanuts.

The Kar’s x Dunkin’ Caramel Cold Brew Trail Mix will be available at Kroger and online at Amazon and Kar’s official website beginning in March. 

Cheetos

Cheetos  (PEP)  just released its newest flavor that mixes the sourness and saltiness of a dill pickle with the cheesiness and spiciness of Flamin’ Hot Cheetos to create the Cheetos Flamin’ Hot Dill Pickle.

The Cheetos Flamin’ Hot Dill Pickle is available now at all retailers nationwide, and it seems to be a permanent addition to the Cheetos lineup.

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Coca-Cola

Healthier soda alternatives have taken the soda market by storm, quickly growing in popularity and disrupting the traditional soda market.

For nearly 14 decades, Coca-Cola has grown to be the world’s leading soda brand. Because it knows the business better than anyone, it decided to expand its offerings by joining the prebiotic soda trend. 

To cater to health-conscious consumers, Coca-Cola  (KO)  launched Simply Pop, its first-ever prebiotic soda made with real fruit and no added sugar. This newest addition comes in five flavors: lime, Pineapple Mango, Citrus Punch, Strawberry, and Fruit Punch.

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Beginning in late February, Simply Pop will be available at retailers in select regions and online nationwide through Amazon Fresh.

New meal kit releases 

Dolly Parton’s 

The busy people who make a living “Working 9 to 5” know how exhausting the simple thought of even cooking a meal after a long and hard day at work can be, nonetheless actually doing it. 

Because American country singer Dolly Parton knows how tiring and time-consuming this process can be, she partnered with ConAgra Brands  (CAG)  to create single-serving microwavable meals so everyone can enjoy a hardy dinner in only a few minutes. 

Dolly Parton’s Single-Serve Meal options feature classic Southern comfort dishes, including Chicken & Dumplings, Beef Pot Roast, Country Fried Steak, and Shrimp & Grits.

Although no specific date has been given for the microwavable meal’s release, it is coming very soon and will be available at major retailers nationwide. 

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Home Chef

The packaged meal solutions company Home Chef has teamed up with SpongeBob SquarePants to create limited-time meal kits inspired by the Nickelodeon animated series. 

The meals featured in this new collaboration include:

Pineapple Under the Sea Burger with “tiki” teriyaki sauce and cilantro “kelp” fries (repeats weekly)“CHOCOLATE!” Brownie Cookie Skillet (repeats weekly)Sandy’s Texas-Style Honey BBQ Chicken with cheddar mashed potatoes and creamed cornThe “Krusty Krab Pizza” Flatbread with pepperoni and mushroomsPlankton’s “Holographic” Beef Meatloaf with Karen’s Salad“Kuddly Krab” Chicken Sa-lad with lettuce and tomatoes

The Home Chef x SpongeBob SquarePants meal kits are available now through Mar. 21 at cook.homechef.com/spongebob.

First-time customers ordering from the SpongeBob SquarePants menu can use the code “CHEFKRABS” to get their meals for $4.99 per serving with free shipping, plus an exclusive SpongeBob mini spatula.

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