Taco Bell has earned a top spot among fast-food chains due to its continual launch of innovative menu items and commitment to keeping prices low for consumers.
Many of its products have marked important moments in food culture, allowing it to stay relevant among consumers.
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A growing chicken craze has emerged among fast-food chains, with major players like Chick-fil-A, Raising Cane’s, McDonald’s (MCD) , and Burger King (QSR) focusing on new chicken-based products.
As a pioneer of innovation, Taco Bell surely had to join the chicken trend.
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The chain has launched multiple chicken-based menu items over the last few years, including an entire Cantina Chicken Menu and a Caliente version nationwide. It is also testing the Southwest Hot Chicken Crunchwrap, Southwest Hot Chicken Strips, and the Crispalupa in select locations.
Currently, around 95% of Taco Bell’s Test Kitchen creations now focus on chicken-based products, with more to launch soon.
Taco Bell relaunches Crispy Chicken Nuggets nationwide.
Image source: Taco Bell
Taco Bell reintroduces the Crispy Chicken Nuggets for a limited time
The Crispy Chicken Nuggets were first introduced to Taco Bell’s menu in December of last year, and while available, they made up nearly one in six orders. This menu item was so successful that it was tried by nearly 5 million customers and sold out nationwide in under a week, according to the company’s press release.
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The product’s success might be due to Taco Bell testing over 50 recipes and flavor combinations to perfect the crispy tortilla-chip coating that makes the nuggets hard to resist.
This unique food creation puts a fun, Taco Bell-style twist on classic chicken nuggets, allowing it to stand out from the rest of the competition.
Crispy Chicken Nuggets might be a permanent Taco Bell menu item
Taco Bell (YUM) is relaunching Crispy Chicken Nuggets, which consist of all-white meat chicken marinated in jalapeño buttermilk and coated in a crunchy tortilla-chip and breadcrumb blend.
Starting on April 24, customers can order the nuggets at all participating Taco Bell locations nationwide. They may pair the nuggets with the fan-favorite Hidden Valley Fire Ranch Sauce or Jalapeño Honey Mustard, which will also make a comeback, per the announcement.
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Although this beloved chicken item is only available for a limited time, Taco Bell has revealed that it is working on making the Crispy Chicken Nuggets a permanent part of the menu by 2026.
“We’re a taco place doing chicken our own way and like all our best moments, it’s a little unexpected – because we’ve never been about following the rules,” said Taco Bell’s Chief Marketing Officer Taylor Montgomery. “The demand for our nuggets was off the charts, which is why we’re looking at making crispy chicken permanent to give our fans what they are telling us they want. We know we’re not the usual name in crispy chicken, but our nuggets speak for themselves — they’re bold, different, and unmistakably Taco Bell,” he added.
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