It all started with a sex tape (which may or may not have been a publicity stunt), but it turned Kim Kardashian into a global name overnight.
That’s where the real work began.
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She transformed overnight notoriety into reality TV gold with “Keeping Up With the Kardashians,” which ran for 20 seasons. Multiple spin-offs followed, turning the Kardashian name into a family brand.
Then came the businesses. First KKW Beauty, then KKW Fragrance, and most notably — Skims. The shapewear brand has since expanded into loungewear, menswear, and swimwear.
From reality TV to retail domination, Kim’s empire keeps growing.
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This is the key to Kim Kardashian’s success
Kourtney Kardashian opened up about Kim’s work ethic on “The Kardashians” season finale.
“I think my birthday wish for Kim is just being able to have more family moments because she really does it all,” Kourtney said.
“She will answer the text the quickest, be there when I call her and I need something. She really does everything.”
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Fans have speculated for years about how involved Kim really is in her businesses. According to Kourtney, the answer is: extremely.
That kind of hands-on effort — and relentless follow-through — may be what truly sets Kim apart.
What’s next for Kim
Skims shows no signs of slowing.
The company recently opened a flagship store in Los Angeles, with plans for more retail locations in Chicago and beyond.
It also just announced a major collaboration with Nike. The new line, NikeSKIMS, will offer training apparel, footwear, and accessories.
And there’s more on the way. In 2026, Skims will roll out its first beauty products, following the absorption of Kim’s previous beauty brand, Skkn by Kim.
From a tabloid scandal to a billion-dollar empire, Kim Kardashian’s success might be built on visibility — but it’s powered by something far more important: work ethic.
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