Breakfast is the most important meal of the day, but in this economy, it’s almost impossible not to skip it to save a few bucks.
Over the last few months, food costs have skyrocketed in the U.S., especially eggs, which reached an all-time high this year.
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The good news is that the bird flu outbreak has eased, wholesale egg costs are down, and retail prices are beginning to follow.
Related: Popular breakfast fast-food chain adds new items and deals
Breakfast chains like Denny’s and Waffle House that had increased the prices of some menu items may soon remove the egg surcharges they had imposed.
And one favorite breakfast restaurant picked the perfect time to bring even more relief to cost-weary customers, with other chains following suit.
Breakfast chains launch eye-popping deals.
Image source: Justin Sullivan/Getty Images
IHOP stays true to its value-focused approach with a money-saving deal
Although it seems that most restaurants are increasing their prices, one popular breakfast chain decided to do the opposite and remain committed to its value-focused approach.
In March, IHOP (DIN) unveiled the new Everyday Value Menu, featuring four of the chain’s most popular breakfast combos at just $6 to $7 each, depending on the location. It also made the menu available Monday through Friday from 7 a.m. to 10 p.m. so guests could enjoy breakfast all day.
The menu featured select fan-favorite dishes, including the Breakfast Faves Combo, House Scramble, Ham & Cheese Omelette, and French Toast Breakfast.
Related: Another fast-food burger chain is quietly closing locations
As unbelievable as this deal sounded, it was real, but there was a catch. This value menu was being tested for a limited time until June 1 in only four U.S. cities: Baltimore, Maryland; Oklahoma City, Oklahoma; Jacksonville, Florida; and Fresno-Visalia, California.
However, a deal this good, paired with customers’ favorite IHOP menu items, was a value strategy meant to succeed.
Consumer demand for the Everyday Value Menu seems to have exceeded IHOP’s expectations. Only two months after the launch of this pilot, the company decided to extend this offer to all restaurants nationwide.
IHOP makes one of its best deals available nationwide and other chains follow
After a name rebranding and a few months of testing, IHOP is now offering the $6 House Faves menu at all its U.S. restaurants.
This deal still offers the same fan-favorite selection as the Everyday Value Menu for around $6 to $7, and is only available on weekdays from 7 a.m. to 10 p.m.
However, IHOP is not the only chain trying to win over customers with value deals.
Its biggest breakfast rival, Denny’s (DENN) , has returned the $2/4/6/8 Value Menu to all restaurants nationwide, offering even more options.
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Fast-food chains are not far behind and refuse to let their loyal customers go hungry while on the go.
Dunkin’ Donuts is still offering the popular $6 Meal Deal and has launched the new Tropical Guava Dunkin’ Refresher for only $3.
McDonald’s (MCD) has a “Buy one, Add one $1” breakfast deal that allows customers to get either a Sausage McMuffin, Sausage Biscuit, Sausage Burrito, or Hash Browns and add another one of those select items for $1.
Wendy’s (WEN) launched an in-app exclusive offer where customers can get a breakfast sandwich for $2 each with a purchase.
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