Over the past few weeks, T-Mobile (TMUS) has made a few drastic decisions that have frustrated its customers.
Last month, it rolled out a $5 price hike for some of its older phone plans. Weeks later, it increased its Regulatory Programs & Telco Recovery Fee from $3.49 to $3.99 for voice lines and $1.40 to $1.60 for data-only lines, further irritating customers.
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T-Mobile’s CEO also recently warned customers that they may even see price hikes for phones as President Donald Trump’s tariffs (taxes companies pay to import goods from overseas) take effect.
Related: T-Mobile CEO has a harsh warning for customers
Despite recent controversy, consumers across the country are still flocking to T-Mobile as it rolls out deals to attract customers.
During the first quarter of this year, it added 1.3 million new postpaid phone and internet customers, the best result it has achieved during the first quarter of any year.
T-Mobile ended a special offer, angering customers.
Image source: Anna Moneymaker/Getty Images
T-Mobile makes a harsh decision, frustrating customers
One popular T-Mobile perk that is helping to attract new customers is the company’s T-Mobile Tuesdays program, which offers exclusive discounts, deals, and giveaways on a weekly basis. These deals usually last about a week after being introduced on T-Mobile’s T-Life app. However, sometimes, these popular offers can take an unexpected turn.
T-Mobile has recently come under fire for quietly withdrawing its latest generous T-Mobile Tuesdays offer early.
On social media platform Reddit, some T-Mobile customers have flagged that the phone carrier has prematurely ended its discount offer, which gave customers $25 off any Uber Eats order of $30 or more.
Related: T-Mobile’s latest offer for customers takes a disastrous turn
A new message on the T-Life app says that the deal is “no longer available due to high demand.”
“What is the point of TMO negotiating these offers if the vendors are going to pull them in bad faith!” wrote one T-Mobile customer in a Reddit post flagging the change.
“They really need to start putting ‘limited availability’ or to the first 10,000 people on these offers so people don’t get their hopes up,” wrote another T-Mobile customer in the comment section of the Reddit post.
T-Mobile Tuesdays offer previously caused chaos
This is not the first time T-Mobile quickly pulled a T-Mobile Tuesdays offer due to high demand. In March, T-Mobile, in less than 24 hours, ended a deal that allowed customers to buy a three-piece chicken tender combo from Wingstop for only $0.01.
The move came after many customers took to social media to reveal that the deal was causing ridiculously long lines at Wingstop locations across the country. Many customers were frustrated with T-Mobile’s decision to pull the offer, with some even calling the deal a “scam.”
In response to the backlash, T-Mobile apologized to customers, emphasizing that it saw record-high demand for the deal.
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“Customers loved the $0.01 Wingstop combo so much that stores sold out – something that hasn’t happened for a few years!” said T-Mobile in the statement to TheStreet in March. “We love that our customers love T-Mobile Tuesdays perks, including these delicious chicken tenders. We’re committed to providing our customers the best possible experience, and we apologize for the inconvenience.”
It is no surprise that T-Mobile has recently been facing higher levels of demand for its T-Mobile Tuesdays offers. The phone carrier added a record number of new customers this year, and many shoppers across the country have been aiming to save money amid recent concerns about Trump’s tariffs possibly having a negative impact on the economy.
According to a recent survey from market research company Numerator, 72% of consumers are worried that tariffs will raise prices for everyday goods.
Also, 83% of Americans are changing their shopping habits to prepare for the higher prices Trump’s tariffs could bring. Some of these changes include scavenging for sales and coupons, delaying purchases, buying fewer imported goods, and more.
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