Nearly every mother or grandmother has a secret recipe passed down for generations. This dish becomes everyone’s favorite and is always the star at every family gathering, but it stays within family and friends most of the time.
One popular cake chain began as a fun hobby for two Las Vegas moms with excellent baking skills and a dream of opening their own specialty cake shop. The two got together to fuse their secret recipes and made a chocolate Bundt cake with cream cheese frosting that was a big hit.
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Their community became enamored with the pair’s homemade Bundt cakes, and after realizing how lucrative their creations could be, they took a leap of faith and founded their cake shop in 1997.
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Although it all began inside a home kitchen, this chain has become the largest specialty cake company nationwide, with nearly 700 locations in over 40 U.S. states and Canada.
Nothing Bundt Cakes sells multiple bakeries.
Image source: Bisping/Star Tribune via Getty Images
A popular cake chain sells nine bakeries as it plans a huge expansion
Nothing Bundt Cakes has sold nine of its company-owned bakeries in San Diego, California, to the private equity firm FS Investors.
Although this surprising business move might seem like a concerning development, it’s actually the first step in a huge expansion plan and a milestone in the brand’s long-term growth strategy.
Neither Nothing Bundt Cakes nor FS Investors has disclosed any specifics of the deal. However, they made one shocking revelation that will make the San Diego community very happy.
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As part of the sale of its bakeries, FS Investors also signed a development agreement to build 16 new bakeries throughout the San Diego area to accelerate the cake chain’s expansion.
Although 10 states have yet to taste Nothing Bundt Cakes’ creations, this major development is another step toward making its cakes available in every state, as the company aims to more than double its units in the next few years.
“Our focus at Nothing Bundt Cakes is to accelerate growth and build upon the record that we set of over 100 new bakeries in 2024,” said Nothing Bundt Cakes CEO Dolf Berle. “Selling our San Diego company-owned bakeries to FS Investors gives them a platform from which they can build a significant number of new bakeries in this region.”
Nothing Bundt Cakes reveals a Mother’s Day surprise
In celebration of Mother’s Day on May 11, Nothing Bundt Cakes is launching the “Nothing Bundt Moms Mother’s Day Sweepstakes.”
From April 29 through May 12, customers can enter the sweepstakes for the chance to win a $3,000 prize or one of 10 $100 Nothing Bundt Cakes gift cards to gift to their mothers or a special woman in their lives.
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However, that’s not all. The cake chain has also unveiled its new Mother’s Day-themed Bundt Cakes, Bundtinis, and Bundtlet Towers, as well as its seasonal flavor, Lemon Blueberry.
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