On Reddit, on TikTok, and in countless product reviews, one request echoed louder than the rest.
Lululemon fans weren’t asking for new colors or fabric upgrades — they just wanted a fix to what they saw as a major design flaw.
Related: Alo Yoga shoppers sound the alarm on a major problem
The issue was frustrating enough to make some customers turn to competitors. Many turned to workarounds, with strategic underwear and viral hacks just to avoid it.
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Now, after years of complaints and DIY fixes, the activewear giant is finally doing something about it.
Lululemon fans have clamored for this update — and it’s finally here.
Image source: Shutterstock
Lululemon Align leggings get long-requested update
For as long as Lululemon has made its cult-favorite leggings, the front seam has been a source of customer frustration.
On forums like Reddit and in reviews across the company’s website, fans have described the seam as unflattering and uncomfortable — some going so far as to say it ruins an otherwise perfect product.
Searches for “no front seam leggings” surged on social media, with creators comparing popular knockoff brands that had already made the change.
Related: Lululemon faces rising challenge from copycat/dupe brands
One of the most talked-about alternatives? The no-seam version from Colorfulkoala. I personally have tried them — and while they start out strong, in my experience, they lose shape fast.
Now, Lululemon has finally dropped the “Align No Line” legging. And yes — it’s obviously front seam-free.
Finally, Lululemon gave its iconic staple and best-selling Align legging the upgrade fans have long requested — and it’s about time.
Lululemon makes big change as competition heats up
This wasn’t simply a design update — it was a business move. Lululemon needed to deliver something new that would keep its most loyal shoppers from drifting. And with the Align legging being such a key player, this update hits right where it counts.
The brand has been feeling the heat from Alo Yoga, Gymshark, and TikTok-loved Amazon copycats, all of which have been offering front seam-free options for years. And Lululemon knows that once a shopper finds a cheaper pair that looks and feels good enough, they might not come back.
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Align leggings aren’t just popular; they’re a cash cow. In 2024, Lululemon brought in $10.6 billion in total revenue — up 10% from the year before — with women’s products accounting for 63% of that, according to the company’s latest annual report. The company also saw a 12% increase in gross profit to $6.27 billion, and net income rose 17% to $1.81 billion.
By finally listening to its customer base, Lululemon is making a statement. This is the company’s way of saying: we hear you, and we’re not going to let another brand steal your loyalty.
The Align No Lines are already making noise online. And let’s be real — they’ll probably be in my cart soon.
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