Are you tired of terrible artificial intelligence-generated content flooding the internet? I know I am.
The real issue is not AI. Users are solely to blame. Only a person skilled at a job, capable of doing it without AI assistance, can harness the power of AI correctly. Of course, laziness and greed are big reasons behind bad AI use, too.
Why? The goal is to pump out as much content as fast as possible to generate ad revenue and since AI can write scripts, make videos, synthesize speech, and create music quickly, it’s easy to let it do everything for you.
Related: Amazon’s latest big bet may flop
Of course, not all AI-assisted content is terrible. Rare AI videos that I sometimes enjoy are music parodies. The artist behind them typically changes the lyrics and genre and uses AI only to change the tone of his voice to match some famous person. Yes, there are incredible imitators out there who don’t need AI for that, but even the best imitator has a limited range.
Ultimately, creating the best content using AI requires finding the right balance between what to delegate to AI and what not to.
Adobe is one company working hard to help creators find that balance in AI video and image editing workflows.
Adobe has launched a new Firefly smartphone app that allows users to create with AI.
Adobe reports record revenue for Q1 2025
Adobe is probably one of the companies that profited the most from switching to subscription-based services. Gone are the days of buying your copy of Photoshop and using it for as long as you like. I can’t believe that 12 years have passed since the switch.
The company’s revenue has recently increased thanks to expanded AI efforts in video and image editing and ad creation tools.
Related: Micron makes massive $200 billion AI bet
Adobe (ADBE) released its earnings report for Q1 2025 on June 12th. Here are the highlights:
Record revenue of $5.87 billion, an 11% increase year-over-year.Gross profit of $5.23 billion, an 11% increase YoY.Net income of $1.69 billion, a 7.6% increase YoY.Diluted earnings per share were $3.94, a 12.9% increase YoY.
Guidance for the full fiscal year 2025 was:
Revenue from $23.5 billion to $23.6 billionEarnings per share from $ 16.3 to $16.5
More Tech Stocks:
Amazon tries to make AI great again (or maybe for the first time)Veteran portfolio manager raises eyebrows with latest Meta Platforms moveGoogle plans major AI shift after Meta’s surprising $14 billion move
“Many individuals and organizations are turning to AI to develop high-quality content with more agility and efficiency,” said David Wadhwani, president of Adobe’s digital media business, on the company’s earnings conference call. “The Firefly app is becoming the Creative AI destination for Creative Cloud customers and new users alike to explore, ideate, create, and collaborate with AI workflows across media types.”
Great content means never forgetting your idea
Do you know that feeling when you have a creative spark? You have an idea and must jot it down or make a sketch immediately. It’s euphoric.
Unfortunately, a lot of that creativity happens when you’re on the go, making it harder to capture the spark before it fades.
Sure, you might remember “most” of your idea a few hours later, but the rush of the moment will be gone, making it much more difficult to flesh out your creativity.
Adobe might have a solution for this.
Related: Apple WWDC underwhelms fans in a crucial upgrade
The company recently launched Firefly for smartphones, an app that enables users to generate and edit images and videos using AI on their devices.
The app generates images and videos using text prompts and transforms images into videos. Editing features include adding or removing objects and extending the size of an image while filling in new areas with AI-generated content.
Firefly AI’s ecosystem now includes models from new partners, including Ideogram, Luma AI, Pika, and Runway, alongside existing models from OpenAI, Google, and Black Forest Labs.
According to the company, models from new partners are launching first on Firefly Boards and will soon be accessible across the Firefly app.
Hopefully, this will allow content creators to tap into their genius ideas without relying too much on lazy AI-generated content.
