After spending a night or three at a luxury hotel, many are left with memories about the little details that many chains use to set their brands apart to those who travel frequently: a pop of color or the interesting artwork, the signature smell one could not quite put into words, and, of course, the extra-soft bed sheets.
“Sleep tourism” arose as both a term and a travel trend precisely because so many travelers report getting better sleep when staying at a hotel and, upon coming home, often struggle to replicate the bed environment even after seeking out luxury sheets and other elements of the stay they may remember.
Marriott launches new Design Shop selling pieces found in W and Westin hotel rooms
Tapping into this growing interest in the design of given hotels, Marriott Bonvoy has set up a new online boutique in which guests can purchase many of the things they find inside the rooms at either the W or Westin brands.
Some of the items for sale include the platform bed and upholstered keyboard, ranging in four color schemes that can go up to $4,000, depending on the specific design, and the floral pillow available at the W Union Square in New York for $350. Westin pieces include a wooden nightstand for $1,500 and multiple throws, pillows, and vases that guests may remember from the rooms.
Both collections also sell the same bedding found in the rooms. The W collection was designed together with the NYC-based Rockwell Group behind the reworked and reopened W Union Square location.
The chain is further describing it as a way to “bring the hotel’s rich textures, tones, and energy” to those who want to have it in their homes.
Marriott
Which Marriott hotels also sell their sheets
“Hospitality doesn’t end at check-out anymore,” Peggy Roe, Marriott International’s executive vice president and chief customer officer said of the new shop. “Design Shop reflects how we’re expanding the role of our hotels and destinations from places you stay to sources of inspiration you choose to live with.”
While most luxury hotels have transitioned to selling the robes used by guests staying in the rooms long ago (often by including a sign that guests who do not buy it will be charged if the robe is found missing after the guest checks out), there has been a recent push to sell more of the items found inside the rooms by major chains.
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Competitor Hilton also sells the bedding, linens and towels found in several of its high-end brands while Four Seasons has had something similar in place since 2023. In each case, the line is a way to both expand the hotel’s brand and reach customers after they have stayed at the property.
After the initial launch, Marriott will also launch design lines inspired by some of its properties in different cities: a French Riviera collection will launch in June 2026 while another inspired by the JW Marriott Hotel in Tokyo will come later in the fall.
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