For two years, BMW was the German automaker that seemed to have figured it out.
While Volkswagen was announcing 35,000 job cuts and Mercedes-Benz was launching its own redundancy program, BMW kept its head down and its numbers relatively clean.
It held onto combustion engine options when rivals were abandoning them. It avoided the kind of expensive strategy reversals that cost peers billions. Its electric sales were growing without the margin collapse that hit everyone else.
On July 29, CEO Milan Nedeljkovic and works council chairman Martin Kimmich stood in front of employees at a company-wide assembly and delivered news that ended that narrative.
“The rules dictating the industry have substantially changed, and with it the foundation of BMW’s business model,” Nedeljkovic told staff.
BMW is cutting around 8,000 jobs. It’s the largest voluntary redundancy program in the company’s history, and it makes BMW the last of Germany’s three major carmakers to announce a significant workforce reduction.
BMW shares rose as much as 1.9% in Frankfurt on the news.
What BMW’s 8,000 job cut program involves
The program came together after six weeks of intensive negotiations between BMW’s management and its works council. It targets administrative and development roles. Factory floor workers and production line staff are excluded entirely, according to CNBC.
About 40,000 of BMW’s 85,000 permanent German employees will get redundancy offers from October 2026. The program runs to the end of 2027.
BMW has around 154,000 people on its global payroll, so 8,000 departures works out to roughly 5% of the total headcount. Not a small number for a company that was still hiring aggressively three years ago.
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Severance will be calculated on salary and length of service. Total restructuring costs will run into the hundreds of millions of euros this year, though the exact figure depends on how many employees accept.
The expected payoff is around €1 billion in annual savings from 2028 onward, according to Euronews, citing Handelsblatt. That’s the number BMW management is using to justify the upfront restructuring hit.
Why BMW is cutting jobs now after holding out for so long
BMW’s problem in China is the most obvious part of the explanation.
In 2021, BMW and MINI together delivered a record 847,900 vehicles in China. Through the first half of 2026, that number had fallen to 261,773 units, down more than 20% from the same period last year, according to BMW Blog.
Domestic Chinese EV makers have taken significant market share in the premium segment, and there’s no obvious near-term reversal in sight.
On top of the China sales drop, BMW is dealing with slimmer margins on its electric vehicles, rising U.S. tariffs, and higher production costs in Europe.
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The company cut its profit outlook last month to a margin potentially as low as 1% at its cars division. For a brand that built its global reputation on premium pricing and strong profitability, that’s a genuinely difficult number to sit with.
Then there’s the cost of the transition itself. Building new EV platforms isn’t cheap. Neither is keeping the combustion lineup going for buyers who aren’t switching yet.
BMW has been paying for both at the same time, for years. At some point that shows up in the numbers, and right now it’s showing up in the headcount.
BMW stayed patient while Volkswagen was lurching through expensive EV commitments it later had to reverse. That patience saved BMW a lot of money and a lot of embarrassing headlines. People inside the industry noticed.
But patience isn’t a strategy forever, and the same forces that eventually broke VW’s margins found their way to BMW’s door too. Just later.
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How BMW’s cuts compare to Volkswagen and Mercedes
Volkswagen’s restructuring has been the biggest in the sector. The company has agreed to cut tens of thousands of jobs and is now pushing to double its planned reductions to 100,000 positions while slashing annual production capacity. Around 20,000 workers had already accepted voluntary redundancy offers earlier this year.
Mercedes-Benz has its own voluntary program running. Porsche, part of the Volkswagen Group, ramped up its restructuring to cut around 20% of staff by 2035. Continental, a major supplier, is cutting 3,000 positions in research and development alone.
BMW’s 8,000 cuts are smaller in absolute terms than what Volkswagen announced. But the symbolic weight of BMW joining the wave is significant.
It was the holdout.
The company that seemed to have avoided the worst of it. Its decision to restructure signals that the pressure on German auto is structural and broad, not just a problem for companies that bet heavily on pure EV strategy.
Germany’s industrial sector lost 124,000 jobs in 2025. Roughly double what it lost in 2024, and most of it came from automotive, according to Reuters, citing consultancy EY.
BMW is the latest entry in that number. Nobody knows yet whether July 29 marks the floor or just another waypoint on the way down.
What BMW’s job cuts mean for workers and the German economy
The voluntary nature of the program matters enormously for the workers involved. BMW has been explicit that it is not planning forced layoffs in Germany, and the works council’s involvement means the terms were negotiated rather than imposed from above.
For employees who accept the severance, the payout will be meaningful. For those who choose to stay, the message is that BMW’s long-term hiring outlook is considerably more cautious than it was even two years ago.
The broader economic stakes are real. German auto has been a cornerstone of the country’s manufacturing base and export strength for decades.
When BMW, Volkswagen, and Mercedes are all running voluntary redundancy programs at the same time, it puts pressure on the entire supply chain, on regional economies that depend heavily on auto employment, and on Germany’s overall industrial output.
BMW also canceled its appearance at the 2026 Paris Motor Show, despite having committed to attend months earlier. When a company is cutting 8,000 jobs and absorbing hundreds of millions in restructuring costs, a major international auto show isn’t where management attention or money should be going.
The cancellation is a small detail that says something bigger about where BMW’s head is right now. It’s focused on getting leaner, not on putting on a show.
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