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The upcoming arrival of autumn means color-changing leaves on full display, chilly mornings accompanied by pumpkin spice lattes, and football fanfare complete with legendary tailgating parties. For bargain shoppers, fall also brings some of the biggest sales of the year. While Black Friday may be the most well-known of these holiday sales events, the season of savings actually begins earlier with Prime Big Deal Days at Amazon in October.
Amazon announces Prime Big Deal Days for 2026
This week, Amazon officially announced the return of Prime Big Deal Days, which kicks off Tuesday, October 6, and runs through Wednesday, October 7. The 48-hour sales event will offer millions of deals in more than 35 categories at Amazon, including savings from top brands like Shark, Canon, Dyson, and Soundcore by Anker.
These deals will be dropped three times a day, at midnight, 8 a.m., and 1 p.m. PDT. If you really want to get serious about saving, it’s worth setting an alarm at these times, as the top discounts tend to sell out. Whether you want to decorate your house for Halloween, prepare for game day, or start early on your holiday shopping, you can find the necessary gear for less during Prime Big Deal Days.
Who can shop Prime Big Deal Days?
There is one caveat to the epic savings during Amazon’s Prime Big Deal Days. While Amazon will launch new deal drops three times a day during this sales event, the best ones will be exclusive to Amazon Prime members. That means if you want to cash in on the savings, you’ll need to sign up for a Prime membership if you don’t already have one.
If you’ve never tried out Amazon Prime, the retailer offers a free 30-day trial to the membership. Signing up now means this free trial will be in effect during Prime Big Deal Days, so you can shop the event at no extra cost. It’s not just the member-exclusive discounts that make a Prime membership so enticing. An Amazon Prime membership also provides access to fast and free delivery, unlimited streaming with Prime Video, fuel savings at select gas stations, pharmacy savings, and more. After the 30-day trial period, a Prime membership costs $15 monthly, but it can be canceled free of charge at any time.
Sign up for Amazon Prime
What will be on sale during Prime Big Deal Days?
Amazon hasn’t released the specific deals you can expect during Prime Big Deal Days, but the retailer has shared that it will include a mix of trending products and new releases in the beauty, tech, kitchen, fashion, and home departments.
For better insight into potential deals, this year, Prime Big Deal Days is centered around “moments that define the season.” According to Amazon, this includes Halloween deals with costumes, party supplies, and decorations. Game day and fall hosting gear, like slow cookers and charcuterie boards, will be marked down. You’ll also find fuzzy blankets, seasonal candles, decorative pillows, and other cozy home essentials on sale. If you want to get started on holiday gift shopping early, you won’t want to miss Amazon’s curated gift lists, which will be filled with Prime Big Deal Days discounts.
Early deals for Prime Big Deal Days to shop now
After announcing the dates for Prime Big Deal Days, Amazon rolled out early deals to celebrate the occasion. With deals on spooky-season finds, premium brands, and fall must-haves, there’s a little something for everyone.
To highlight a few standout early deal selections, the most significant savings are on the highly rated Jugeman Smartwatch with 72% off its regular price of $130. It’s a stylish accessory that can streamline your day, but it would also make a winning gift as we enter the holiday season. For those interested in revamping their wardrobe for fall, you can even find Michael Kors’ designer handbags for under $100. Find these deals and more worth checking out below.
Jugeman Smartwatch
Gaious 4-Door Kitchen Pantry Cabinet
Michael Kors Jet Set Charm Large Crossbody Bag
Ninja Professional Blender
Dumos 6-Quart Enamel Cast Iron Dutch Oven
Amazon Essentials Women’s Loafer Flat
Creative Co-Op 4‑Piece Stoneware Ribbed Batter Bowl Measuring Cups
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