TL;DR
  • Pre-orders for Samsung’s Android XR glasses with frames from Warby Parker and Gentle Monster open next week, on November 12.
  • Gentle Monster is sharing a teaser for a short film starring Joaquin Phoenix, designed to promote the launch.
  • The full version will debut sometime around the middle of the month.

Android XR smart glasses from Samsung are nearly here, with its Google-collab “Intelligent Eyewear” series featuring Warby Parker and Gentle Monster frames opening pre-orders next week — and ahead of that happening, we’re getting an early peek at how one of those companies is planning to hype up the launch.

With all those big names involved, this one’s been shaping up to potentially be one of those product introductions that helps get the public really considering a new form factor. Google already took a shot at eyewear ages ago with Glass, and has long been living down the backlash. But now modern smart glasses are starting to build new momentum, and even in the face of renewed public criticism, we’re excited to see what these companies can do.