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It’s payday for some of music’s biggest names: Bruce Springsteen sold the rights to his catalog for a reported $550 million last year. Bob Dylan struck a similar deal for an estimated $300 million in late 2020. Paul Simon’s catalog changed hands for $250 million. And in early 2022, David Bowie’s estate secured at least $250 million in a deal encompassing titles from nearly 30 albums.

This music rights gold rush is due to both the explosion of music streaming and tunes on TikTok as well as an ever-growing need to supply global video services like Netflix with soundtracks to their shows and movies. Now, Duetti, a stealthy startup co-founded by two former streaming execs, wants to flip the practice on its head. Instead of giving big-name…

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