A few months ago, I walked into an Alo Yoga store for the first time, ready to finally see what all the hype was about.
I’d never bought anything from the brand before, but I was prepared to spend. I had my eye on a full matching set and a few extras — one of those treat-yourself kind of days.
Related: Customer loyalty tested: the call to boycott Alo Yoga
But from the moment I stepped inside, it felt like I didn’t exist. No hello. No offer to help. Just associates avoiding eye contact and chatting with each other.
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It was awkward. And honestly, disappointing.
For a brand that markets itself as elevated, premium, and community-driven, this experience couldn’t have felt colder.
Alo Yoga is facing growing customer backlash.
Image source: Koerner/Getty Images Alo Yoga
Shoppers blast Alo Yoga’s poor customer service
Frustrated fans are now venting online — some swearing off the brand altogether.
“Alo is trash,” wrote u/WintersmyjamAZ on the Alo subreddit. “For sure worst customer service I’ve ever experienced, and that’s also including that I have the so-called special Alo Access line.”
Another user, u/k8t13 shared a similar experience: “Everyone on the live chat was extremely rude and no one replied [to] a single email.”
Related: Fans of giant yoga brand are walking away: here’s why
A separate thread titled “Customer service = nonexistent?” includes dozens of replies echoing the same experience: emails ignored, returns delayed, support chats unresolved.
One user, u/Fickle_Blueberry5157, put it plainly: “No more Alo for me…will never shop there again.”
The comment sections are flooded with similar stories — proof that these aren’t isolated incidents, but a clear pattern of customer frustration.
Ignoring complaints could be a costly mistake for Alo
Alo has built its brand around wellness, premium pricing, and celebrity-backed hype.
But as brands like Lululemon and Vuori continue investing in customer loyalty and experience, Alo’s hands-off service approach may backfire. And that could show up in more than just Reddit threads.
In a saturated activewear market, one bad experience can send loyal shoppers running to the competition.
According to Zendesk, 73% of customers will switch to a competitor after multiple bad experiences, and more than half will do so after just one. Even more striking: three in four consumers say they’ll spend more with brands that actually deliver on customer experience.
That means these moments matter. Whether it’s a ghosted support email or a rude in-store exchange, they’re not just one-offs — they’re revenue risks.
Whether the brand acknowledges it or not, this isn’t just a PR problem.
Luxury price tags with bargain-bin service? That’s a formula for failure.
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