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No matter what brand you buy, towels won’t last forever, and it’s always a good idea to have a stack on hand for laundry day and when guests visit. The good news is you can stock up on a top-rated set at Amazon at an unbeatable price.

The Utopia Towels Premium 4-Pack is the no. 2 bestseller in Amazon’s bath towels category and is currently on sale for only $28, which equals $7 apiece. Each bath towel measures 27 inches wide by 54 inches long and is made of 100% ring-spun cotton. This material is incredibly soft, breathable, and absorbent. Plus, it’s durable enough to withstand everyday use, meaning they’ll likely last for years to come without fraying or wearing thin. One reviewer who rated the towels five stars said that after “five years, they’re still going strong.” 

Utopia Towels Premium 4-Pack, $28 (was $38) at Amazon

Courtesy of Amazon

You can never go wrong with gray since it’s a neutral tone that’s sure to match any existing decor, but the set is also available in 24 other colors at various price points including bright blue and sage green. It’s important to note, though, that the gray shade is on sale at the most affordable price.

The set is backed by more than 54,000 five-star ratings, and over 5,000 have sold in the past 30 days. Some people describe the towels as “luxurious,” and others claim that they’re “hotel-quality.”

“This is the second time I’ve bought these towels, just because I needed more,” an Amazon shopper wrote. “They are outstanding; I’ll never buy towels from any other brand. Decent thickness, limited shrinkage, dries thoroughly, and dries out quickly.”

We suggest filling your cart ASAP since the Utopia Towels Premium 4-Pack seems to be a hot commodity right now. After all, there’s no telling how long they’ll be on sale for only $7 apiece.