Last year Apple showed how it could embed Shazam’s music identification features even more deeply within iOS 14, and now it’s taking things another step forward within Apple Music. Apple Music initially introduced DJ mixes and mash-ups in 2016 through a partnership with Dubset Media Holdings to identify and pay for licensed music within mixes.
Now Apple says that by building upon the Shazam tech acquired in 2018 and partnering with various labels, Apple Music has the tools to identify and compensate individual creators, event promoters, labels, etc. It also allows subscribers to see the names of individual tracks, skip songs within the mix, listen with lossless audio on “most mixes,” and save them to their library for viewing offline.
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