“We Love Neil” — subtle stuff. | Image: Apple Music / The Verge
Earlier this week, Neil Young pulled his music from Spotify after falling out with the platform over its hosting of Joe Rogan and COVID misinformation. So now, of course, rival streamer Apple Music is courting Young and his fans, sending out tweets, playlists, and even push notifications to brand itself as “The home of Neil Young.”
It’s all a bit of theatrical silliness, of course. Neil Young is a legendary songwriter, yes, but his presence or absence won’t decide the fate of this or that streaming platform. He’s no Kanye or Taylor Swift. Instead, Apple is simply indulging in the time-honored corporate tradition of inserting itself into a relevant news cycle while the going is good.
The company’s not been subtle about it either. It even…
