It’s easy to picture the sights, sounds — and sugary tastes — of Halloween, but what about its scents? Just what exactly does Halloween smell like? According to Bath & Body Works’ BBWI 2023 Halloween collection, the spooky holiday is made up of equal parts of sugar and spice: Think marshmallows and candy corn, blood red berries, and dark, foggy nights.
Bath & Body Works gets into the Halloween spirit with an array of body care products and candles.
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Does Bath & Body Works have Halloween stuff?
For over 30 years, BBW’s quality candles and bath products have amassed a legion of devoted followers, while nearly round-the-clock sales have made it one of the best places to find an inexpensive gift for a friend, a loved one — or even a self-care product for yourself.
Founded in 1990, Bath & Body Works has established a reputation for its intoxicating scents, eye-catching store displays, and friendly sales teams, and while it’s come a long way from its Plumeria and Sun-Ripened Raspberry days, Bath & Body Works’ dedication to its customers has ensured its longevity through a changing retail landscape. In fact, many people now say the only reason they visit the mall is to shop at a Bath & Body Works store.
A big part of Bath & Body Works’ success lies in its sheer variety: It regularly rolls out assortments of new scents, and its Halloween collection is no exception. In fact, fans look forward to this seasonal lineup with as much anticipation as the trick-or-treaters at their doorstep.
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In 2023, America’s biggest home fragrance retailer unveiled an expanded Halloween collection that included four spellbinding new fragrances, festive glow-in-the-dark candle holders, plug-in Wallflowers projecting scary scenes, light-up crystal balls, coiled serpents, eerie skulls, and other #WitchCore décor.
When Does Bath & Body Works release its 2023 Halloween collection?
In keeping with America’s everlasting demand for all things Halloween, Bath & Body Works joined the ranks of other big retailers, like Home Depot HD, by launching its Halloween collection in the middle of the summer, on July 24, 2023.
Bath & Body Works’ Halloween collection often sells out quickly, but Rewards program members received an exclusive opportunity: They had early access to shop the Halloween collection online and via the Bath & Body Works app before its public release.
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Shoppers had a full day to stock up on their favorite fragrances and candles, which boosted brand sales by 30%. “Thanks to our customers’ fervor and demand, it’s a thrill to expand our Halloween collection this year and celebrate their love for spooky season with them,” said Jamie Sohosky, Bath & Body Works’ Chief Marketing Officer.
In addition, Bath & Body Works’ 1,800 retail stores were tricked out with over-the-top product displays and a ghoulish soundtrack, ensuring a hauntingly good time for all.
What are Bath & Body Works’ new 2023 Halloween scents?
The four new scents that made up the 2023 Halloween collection at Bath & Body Works were available in a variety of formats: concentrated room sprays, liquid hand soaps, hand sanitizers, body lotions, three-wick candles, and home fragrance diffusers.
The collection consisted of:
Everlasting Magic, a “bejeweled mix” of soft florals, berries and musk.Midnight Spell, a woodsy medley of amber and apple.Moonlit Graveyard, a moody blend of moss and incense.Spellbinding Sweets, a nod to Halloween night, brimful of berries and bubblegum.
What are the Bath & Body Works 2023 Halloween collection returning favorites?
One of the best things about Bath & Body Works is that it often delves into their fragrance archive to bring back popular scents. In 2015, for example, they re-released their entire lineup from the 1990s. For their 2023 Halloween Collection, fans were delighted to see these scents back on shelves:
Vampire Blood, equal parts “fruity and frightful,” with notes of jasmine and plum.Ghoul Friend, a “boo-tiful” array of dark strawberries and peony essences.Pumpkin Carving, straight outta the pumpkin patch, and topped with brown sugar and spiced pumpkin seeds.Wicked Vanilla Woods, a hypnotizing mix of vanilla and amber, plus a pinch of pink peppercorn.
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What are some other popular Bath & Body Works 2023 Halloween collection products?
Fans know that Bath & Body Works offers much more than just fragrances, and so its 2023 Halloween collection also contained wicked witch-hand candle holders, LED crystal balls, pumpkin- and bat-shaped Wallflower plugs, bedazzled phantom key chains, and an assortment of other creepy crawly accessories that were sure to transform any home into a Gothic manse.
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What about that Haunted House?
Bath & Body Works’ most show-stopping Halloween item of its 2023 collection had to be its haunted castle. A 3-wick candle fits inside this 11×14-inch ceramic luminary, setting it aglow with ghoulish detail. But buyers bemoaned its steep price tag — at more than $200 a pop, social media commenters complained that this item wasn’t in tune with the brands’ usually affordable aesthetic.
Just wait a few weeks, they advised each other — this was Bath & Body Works, after all, and so, invariably, it would go on sale. You could almost hear their cackles ring out into the night.
