Everyone has that one friend with a tattoo they regret getting in a moment of impulsiveness; some might even be that friend.
Nonetheless, mistakes happen, whether they occurred in college or only a few days ago.
💵💰 Don’t miss the move: Subscribe to TheStreet’s free daily newsletter 💵💰
Friday the 13th is widely considered one of the unluckiest days by superstitious people. Although the exact meaning has changed over time, popular culture has capitalized on this day by releasing horror films and offering promotional deals on tattoos to contradict its meaning.
Related: Chipotle CEO sounds alarm on concerning customer behavior
To join in on the fun celebration, many restaurant chains and retailers offer limited-time deals to boost sales by taking advantage of the Friday the 13th buzz and reaching new audiences through brand awareness.
Chipotle only offers deals on rare occasions.
Image source: Joe Raedle/Getty Images
Chipotle goes social media viral and launches a genius marketing campaign
Chipotle’s (CMG) brown to-go paper bags are known for being covered in writing and designs that represent the brand. Luckily for the restaurant chain, fans made them go viral on social media a few years back.
During the 2019 Super Bowl LIII halftime show, Adam Levine, the singer of Maroon 5, performed shirtless while covered in tattoos.
Related: Chipotle CEO plans major change customers will cheer
Netizens quickly compared the singer’s tattoos to Chipotle’s to-go bag designs on social media, turning this comparison into a famous meme known as “tatted like a Chipotle bag.”
Thanks to the virality of the incident, Chipotle decided to use this cultural reference and the Friday the 13th tattoo tradition to launch a creative marketing campaign and offer a value deal.
Chipotle unveils a first-of-its-kind offer to mock a tradition
In honor of Friday the 13th, Chipotle is launching its first-ever collection of temporary tattoos with 13 unique designs inspired by the restaurant chain’s most iconic symbols.
This limited-edition tattoo assortment features Chipotle’s main ingredients, the classic black forks, recognizable water cups, and the slogan “Chipotle is my life.”
More Food News:
Popular pizza chain adds experimental new menu item fans will lovePopular fast-food burger chain aims major comeback amid closuresMcDonald’s brings back unexpected breakfast item after 6 years
The new Chipotle temporary tattoos will be available on June 13 and given to consumers who order in-store at 13 select Chipotle locations from 3:00 p.m. to 4:00 p.m. local time while supplies last.
Here’s the list of the 13 participating Chipotle stores:
Atlanta: 3424 Piedmont Rd, Atlanta, GA 30305Austin: 801 Congress Ave, Austin, TX 78701Chicago: 316 N Michigan Ave, Chicago, IL 60601Columbus: 1726 N High St, Columbus, OH 43201Denver: 1644 E Evans Ave, Denver, CO 80210La Jolla: 8657 Villa La Jolla Dr Ste 209, La Jolla, CA 92037Las Vegas: 2540 S Decatur Blvd, Las Vegas, NV 89102Los Angeles: 301 N Larchmont Blvd, Los Angeles, CA 90004Miami: 891 South Miami Ave, Miami, FL 33130New York: 864 Broadway, New York, NY 10003Portland: 240 SW Yamhill St, Portland, OR 97204Philadelphia: 1000 S Broad St, Philadelphia, PA 19146San Francisco: 3251 20th Ave, San Francisco, CA 94132Scottsdale: 15425 N Scottsdale Rd, Scottsdale, AZ 85254
If your local Chipotle isn’t one of the 13 locations, don’t worry. The restaurant chain is making sure no customer is left behind by offering a buy-one-get-one-free (BOGO) deal nationwide.
On June 13, all customers with a real, temporary, or drawn-on tattoo can take advantage of this BOGO offer from 3:00 p.m. to 4:00 p.m. local time, as stated in the press release.
Related: Veteran fund manager unveils eye-popping S&P 500 forecast
