Sim Wong Hoo, the Singaporean entrepreneur, who founded and ran Creative Technologies. | Image: Creative
Creative Technologies founder, CEO and chairman Sim Wong Hoo has died, his company has confirmed. He “passed away peacefully on 4 January 2023,” according to a press release. He was 67 years old.
It might seem hard for younger readers to believe, but there was a time that computer sound wasn’t guaranteed. If you wanted to plug in headphones or speakers that could do more than bloops or bleeps, you probably needed a sound card — and none were as successful as Creative Labs’ Sound Blaster. It sold over 400 million units as of its 30th anniversary in 2019.
The company was also huge in the MP3 player space with its Creative Nomad and Zen line of players and successfully sued Apple over its iPod, obtaining a $100 million settlement.
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