Disney launches major program with perks streaming fans will love

Gone are the days when people rented VHS tapes and inserted them into a VCR to watch a movie.

Now, streaming service subscriptions are all one needs to watch any movie or show they please.

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Disney launched Disney+ in the U.S. in 2019, and since then, it has accumulated thousands of subscribers. Its quick success and fans’ demand for the service later pushed it to expand to other countries, gradually increasing its awareness and gaining even more members.

However, after multiple years of growth, Disney+ lost subscribers for the first time during its first-quarter earnings for fiscal 2025, reporting a 1% decline in total subscribers compared to the previous quarter.

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Disney had previously predicted this slowdown and warned investors about another slight decline in streaming subscribers for the following quarter.

But things began to look up for Disney. Its streaming service’s total subscriber count increased by 1% during the second quarter of fiscal 2025, outdoing its own expectations. 

Disney launches a new perks program for streaming fans.

Image source: Duncan/Disney Parks via Getty Images

Disney launches a new perks program for subscribers

Disney  (DIS)  launched the new “Always-On” perks program that rewards Disney+ or bundle account members in the U.S. with experiences, sweepstakes, savings, and special discounts. 

Here are all the current perks Disney+ members will get:

A chance to win tickets to the “Freakier Friday” world premiere before it arrives in theaters on August 8.A chance to win a 4-night cruise on the Disney Destiny, the Disney Cruise Line’s newest ship. This cruise will sail from Fort Lauderdale, Florida, starting in November 2025.A 6-month free DashPass membership from DoorDash.20% off on the Adidas website and app.15% off purchases at Funko and Loungefly.A 3-month free trial of CLEAR+.A 2-month Super Duolingo free trial.Free in-game emoji from Disney Emoji Blitz.Early access to the exclusive release of Disney Pinnacle by Dapper Labs, a monthly Mystery Capsule, and a $10 Dapper Credit to claim until June 26.Stay 2 nights or longer at select Disney Resorts Collection hotels and get rates starting at $99 per night at Disney’s All-Star Sports Resort.Free MONOPOLY GO! and Star Wars TIE fighter in-game TOKEN.

The Disney+ Perks are available now. Customers must have an active Disney+ or bundle subscription and enroll in the program to access them.

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However, that’s not all. Hulu and Disney bundle subscribers can also enjoy the program’s benefits with the exclusive Hulu Perks, which will drop weekly. 

Hulu members will have access to these perks:

Chances to win tickets to Lollapalooza, Jimmy Kimmel Live!, and passes to Comic-Con in San Diego, California.Sweepstakes to win items from and inspired by Hulu favorites like “The Handmaid’s Tale,” “A Complete Unknown,” and “Only Murders in the Building.”Exclusive perks from partners such as Microsoft, Pure Green, and LG Electronics.

The Hulu perks program will launch on June 2. Customers must enroll in the program and have an active Hulu or Disney bundle subscription to access it.

Disney aims to increase streaming subscriptions with its new perks program

This new perks program seeks to continue increasing the subscriber count for all Disney-owned streaming services. It also aims to build loyalty by keeping fans engaged and alert for new perks that will be released constantly, instead of giving them limited-time deals as the program did previously. 

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“More than a year ago, Disney+ pioneered the first subscriber perks program in streaming, and now, joined by Hulu, both platforms are setting a new standard for how streamers reward their audiences, adding ongoing value and delight to the Disney streaming experience,” stated the press release.

Although this rewards program is currently only available nationwide, it will roll out internationally later this year, according to the announcement.

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