Competition across the athletic apparel industry is intensifying. Established rivals and fast-growing activewear brands have gained momentum by responding more quickly to shifting consumer preferences, putting pressure on longtime market leaders to modernize their product Read more…
The dollar index moves within a narrow consolidation above seven-week low and remains biased lower, following last week’s sharp fall (down 1.5% for the week). Near-term action was so far contained by daily cloud base Read more…
After multiple unsuccessful comeback attempts, a global sportswear brand is once again betting on the U.S. market, years after exiting the country. Despite cautious consumer spending and intense competition from established athletic apparel companies, the Read more…