Holland America Line is infusing a dose of whimsy and heritage into its onboard shopping experience through a new partnership with beloved Dutch lifestyle brand Blond Amsterdam. Known for its colorful and cheerful homeware, Blond Amsterdam will now bring a distinctly Dutch aesthetic to cruise guests looking to take home a meaningful souvenir.
This collaboration celebrates Holland America Line’s rich Dutch roots while elevating the retail experience at sea. For travelers who appreciate design with personality, the new collection offers a way to connect with the Netherlands beyond the itinerary, all without leaving the ship.
Related: Holland America leans into luxury travel trend with culinary cruises
Founded in 2001 by Dutch artists Femque van Geffen and Janneke Dröge, Blond Amsterdam has earned a global following for its playful illustrations and home accessories.
From tea mugs to kitchen towels, each piece is crafted with joy in mind. The brand’s recognizable hand-drawn style — often featuring quirky characters and charming messages — has made it a staple in Dutch homes and gift shops alike. Now, that same charm is sailing the high seas.
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As of June 2025, Blond Amsterdam products are available in the retail shops aboard Holland America’s Oosterdam, Nieuw Statendam, Eurodam, Volendam, and Zuiderdam ships. Guests can browse a curated selection of teacups, saucers, and kitchen accessories, all featuring Blond Amsterdam’s take on the iconic blue-and-white Delft style — a nod to classic Dutch ceramics.
“We are thrilled to launch this collection in partnership with Blond Amsterdam,” said Holland America Line’s Director of Onboard Revenue, Farah Barhorst. “This homeware collection beautifully showcases our Dutch heritage with a twist of colorful style, allowing guests from around the world to take a piece of the Netherlands home with them after their cruise.”
The rollout will continue across the rest of the fleet through October 2025, but that’s only the beginning. In early 2026, Holland America plans to debut a bespoke line of Blond Amsterdam products designed exclusively for the cruise line. This signature collection will include mugs, saucers, tea cloths, and vases — all featuring custom Holland America artwork created in Blond Amsterdam’s signature style.
Holland America Line has developed a new line of products that reflect the company’s origins.
Image source: Holland America Line
Holland America Line itineraries reflect the culture of the places visitors explore
Cruise lines increasingly focus on offering exclusive, destination-inspired itineraries, experiences and products that reflect the culture and history of the regions they explore.
For Holland America Line, which traces its origins back to Rotterdam in 1873, the collaboration with Blond Amsterdam is a modern way to honor its heritage while giving guests something unique to take home.
Traditional souvenirs like T-shirts and trinkets will always find a place in visitors’ luggage. Many cruise passengers are looking for more meaningful mementos — items that speak to their personal tastes or remind them of a special journey. With this new offering, Holland America is tapping into that demand for thoughtfully designed keepsakes with a story behind them.
Whether you’re sipping tea from a Delft-inspired cup or displaying a colorful vase on your kitchen shelf, the Blond Amsterdam collection lets you bring a touch of Dutch charm home with you to remember the trip, long after the cruise ends.
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