Holland America Line recently celebrated its 150th birthday. The venerable company started out as a cargo and passenger line based in Rotterdam, Netherlands, and over the years, it has welcomed more than 12 million passengers on board.
Now, one of the world’s oldest cruise lines is rolling out a new campaign that underscores the Carnival-owned line’s differentiation in the market and commitment to service.
The introduction of “Savour the Journey: Experiences with us are too good to hurry through” reinforces the brand’s dedication to the art of leisurely travel with voyages designed to connect travelers to the world and each other.
“When guests decide to sail with Holland America Line, they can choose from hundreds of itineraries designed to help them connect authentically with the destination—both onboard and ashore,” said VP of Deployment and Revenue Planning, Paul Grigsby, exclusively to TheStreet.
“Many of our itineraries feature extended late night, overnight, or even multiple night calls in port, allowing guests more time to discover the destination at the pace they prefer,” added Grigsby. “And we’ve listened to guest feedback to optimize the number of days at sea—as well as scenic cruising—allowing guests to fully soak in all the ship has to offer to ensure they’re able to ‘savour their journey’ every step of the way rather than feeling rushed or overwhelmed.”
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From a shorter sailing to a 100+ day Grand Voyage, no matter which sailing guests embark on, they’ll enjoy a multitude of experiences too good to hurry through.
Holland America is known for its culinary experiences, including cooking classes with partners like Sur La Table, and other unique dining opportunities.
Image source: Holland America Line
The journey is as important as the destination
The company worked to collect consumer feedback, focusing on their interests, and the result is the new program, designed for travelers who want to savor every moment of their journey.
With a fleet of mid-size ships that can access destinations that larger vessels cannot, Holland America Line provides a variety of experiences that make each voyage special.
“We have always believed that the journey is just as important as the destination, and that is what Savour the Journey embodies,” said Holland America Line’s Chief Marketing Officer Kacy Cole. “‘Experiences with us are too good to hurry through’ encapsulates our genuine hospitality, world-class on-board product, cuisine that goes beyond the plate, and leadership in the art of leisurely travel.”
Authentic experiences don’t just stop with Holland America Line’s on-board programming. With its carefully crafted itineraries, more time in port and select overnight stays, coupled with exclusive The History Channel itineraries and shore excursions, Holland America Line transforms guests into story collectors with new global perspectives and the opportunity to check off bucket-list opportunities.
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The popular History Channel trips include destinations that have played a part in historical moments or have a deep-rooted history. From the 14-Day Arctic Journey & Northern Lights to the 7-Day Mediterranean Marvels of Pompeii to the 7-Day Norwegian Fjords with Hardangerfjord.
Holland America Line also offers itineraries that include 175 UNESCO World Heritage sites.
Holland America offers truly local cuisine
Holland America Line is known for its culinary offerings, including its Global Fresh Fish Program which features a global network sources in 60 ports, making it possible to serve 80 types of fresh fish on board. In early March, Holland America Line announced a new line of sushi restaurants on five of its ships.
Holland America also offers specialty culinary cruises, where travelers can explore hearty flavors, potent spirits and cuisines ranging from traditional to avant garde in Norway, Denmark, Germany, Finland, Iceland, Russia, Sweden and Estonia.
While in Denmark, as you learn to make Danish rye bread and identify the perfect sandwich toppings. In Hamburg, sample the marzipan section of Café Niederegger and dig into an authentic German lunch. At Lysverket in Bergen, explore “neo-Fjordic” cuisine, featuring cutting-edge preparations of foraged ingredients.
Dine in one of Helsinki’s greatest gems, Restaurant Savotta. Tour the Reykjavik 64° Distillery and share toasts with the owner. In St. Petersburg, head to the Russia Vodka Room and enjoy a tasting with traditional canapés. Shop for delicacies from all over the world in Stockholm’s Hötorgshallen Food Market. And in Tallinn, unwind over a delightfully inventive lunch at Restaurant Kaks Kokka.
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