Kim Kardashian has built an empire off of influence. But now, she’s going global in a much bigger way.
The reality star turned fashion mogul is known for setting trends, breaking the internet, and turning everything she touches into a headline. But her latest move isn’t about buzz.
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It’s about staking her claim.
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She’s not just chasing hype anymore. She’s playing the long game. And she’s planting her flag on one of the most iconic retail streets in the world.
Skims bets big on brick-and-mortar in London.
Image source: Moon/Washington Post via Getty Images
Skims signs major lease in London
Skims, Kardashian’s shapewear and apparel brand, just signed a 10-year lease on 245-247 Regent Street in London.
That’s the spot Ted Baker used to call home. The 12,000-square-foot store is set to open in summer 2026.
The lease comes via The Crown Estate, which owns most of the retail real estate on the famous strip.
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“Welcoming Skims in its first foray into the UK bricks-and-mortar market is an exciting moment,” said Laura Thursfield, retail leasing director. “This opening will enhance the diversity of The Crown Estate’s wider retail and leisure offering, boosting both footfall and commercial activity in the West End,” she told WWD.
Skims’ Chief Commercial Officer Robert Norton called it a “landmark moment” and said Regent Street’s prestige made it the perfect fit. “This milestone reflects our strategic focus on expanding into key global markets, bringing Skims’ unique brand vision directly to customers worldwide.”
Kim Kardashian’s Skims is going big in retail
This isn’t Skims’ first brick-and-mortar rodeo. Last year, the brand opened a flagship store on New York City’s Fifth Avenue. That space, which spans four floors and once housed Versace, marked a turning point.
But London? That’s the biggest swing yet.
With a $4 billion valuation, Skims is no longer just a direct-to-consumer darling. It’s muscling its way into a retail world usually dominated by old-money fashion houses and legacy U.S. brands.
Most celebrity brands hit a wall when they try to go big. Skims is doing the opposite. It’s scaling up, locking down prime real estate, and proving it has staying power.
Kim isn’t just keeping her brand in the headlines.
She’s rewriting the playbook.
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