Kroger is introducing several ‘trendy’ new items to its own labels as it looks to add over 900 new items in 2025.
Our Brands is Kroger’s lineup of private label brands, which includes over 13,000 items across Kroger®, Private Selection®, and Simple Truth®. These brands aim to provide consumers with high-quality products at an affordable price, making daily grocery staples more attainable for all types of consumers.
💵💰 Don’t miss the move: Subscribe to TheStreet’s free daily newsletter 💵💰
“Our product innovation is rooted in a deep understanding of what our customers want and need. We know these exciting, trendy items will soon earn a place on families’ dinner tables because they offer great flavors at a price point that fits any budget,” said Kroger’s Group Vice President of Center Store Merchandising Mike Murphy.
Related: McDonald’s menu adds beloved Easter favorite (there’s a catch)
This month, Kroger (KR) is launching five new trend-forward products from diverse food categories to better adapt to ever-evolving consumer preferences. Here are all the new items set to hit its store shelves nationwide.
Kroger unveils newly launched products from its private label brands.
Image source: Shutterstock
Kroger unveils five new Our Brands products at affordable prices
Kroger® Brand Kettle Style Tortilla Chips
Chips and salsa are a beloved snack combination and among the top appetizers. Because Kroger knows how much Americans love chips, the company created its own to make them even more affordable.
The new Kroger-branded Kettle Style Cooked Tortilla Chips come in two flavors: Traditional for those who enjoy the original flavor and Hatch Chile for spice lovers.
Kroger® Brand Restaurant Style Italian Dressing
Buying a salad at a restaurant can be pretty pricey and not as healthy as it should be. To ensure a salad remains on the healthier side and doesn’t go over budget, the next best thing is to make it at home. And dressing may be the most important ingredient to make a salad taste good.
Kroger’s own Restaurant Style Italian Dressing can make salads at home taste just like the ones at restaurants, but for a fraction of the price.
Related: Hershey creates new candy that’s a dream combo
Simple Truth Organic® Instant Mushroom Tea
Reducing caffeine intake can be very difficult for many, especially when it has become an essential part of our morning routines.
Mushroom tea has become a popular alternative and can provide many health benefits. The only downside is that it tends to be far pricier than regular tea bags.
To make it more accessible to consumers, Kroger is releasing Simple Truth Organic® Instant Mushroom Tea in Black and Chai, two popular blends among tea lovers trying to reduce their caffeine intake.
Private Selection® Muffins
Although breakfast is the most important meal of the day, most people don’t have enough time in the morning to make it.
To make breakfast more convenient and require no preparation time, Kroger is launching Private Selection® Muffins. These come in four delicious flavors: Banana Bread, Blueberry Lemon, Coffee Cake, and Triple Chocolate.
Private Selection® Salad Kits
Kroger is helping make lunch easier and less pricey by introducing new salad kits perfect for those with busy schedules.
The new kits are quite diverse and adapt to various palates and preferences. They each feature fresh, high-quality ingredients, nutritious greens, vegetables, and flavorful dressings, all prepped and ready to eat.
The new lineup includes Cheddar Truffle, Blueberry, Cheddar Bacon Poblano, Sweet Onion Gruyere, Cherry Bacon Cheddar, and Asian Sesame Ginger.
Where to buy Kroger Our Brands newly launched products
All the newly launched Kroger Our Brands products are currently available for purchase in stores and online or via the Kroger mobile app for pickup, delivery, or shipping.
More Food and Beverage News:
Food giant releases new products ranch fans will loveStarbucks makes shocking pricing move customers will loveNew Taco Bell menu items combines multiple classics
However, availability varies based on location, so make sure to check your local Kroger’s availability on its official website.
Related: Veteran fund manager unveils eye-popping S&P 500 forecast
