As a kid, I didn’t care much about red, green, or yellow snacks.
It was always the blue one for me — blue Kool-Aid, blue Jell-O, blue freezer pops. If it looked like it could stain my tongue and ruin a white T-shirt, I wanted it.
Related: Hershey combines two beloved products to make dream snack
Even if I don’t eat this kind of food anymore (full-blown health girlie now), the internet’s love for the blue stuff is alive and well.
💵💰Don’t miss the move: Subscribe to TheStreet’s free daily newsletter💰💵
For years, fans of one classic fruit snack have begged the brand to release an all-blue pack. They’ve taken to Reddit, sorted through boxes by hand, and flooded TikTok with dramatic rankings of the best (read: bluest) flavors.
Now, after a surge in online demand, their dream is finally realized.
Gushers leans into nostalgia and TikTok with a new product release.
Image source: Shutterstock
General Mills, Gushers give fans what they want
In response to growing online obsession — and a 30% spike in mentions across social media — the brand behind the cult-favorite snack is launching its first-ever All Blue box.
The new Gushers pack includes the nostalgic Blueberry Grape fans know and love, plus a brand-new Sour Blue Raspberry flavor, inspired by TikTok trends and the internet’s current sour candy craze.
Stephanie Lensing, Brand Experience Manager for Gushers, called the fan pressure “impossible to ignore.” She said the launch wouldn’t exist without “the energy fans brought to every post, comment, and share.”
Related: This rising trend terrifies the alcohol industry
And just in case an all-blue release wasn’t enough, the brand went full internet-mode with a fictional TikTok origin story called “The Legend of Blue Gushers.” It follows a mysterious “Dr. Max Gush” and the mythical Blue Ridge Mountains where the rare blue-only packs are supposedly found.
Ten-year-old me is screaming with delight.
General Mills bets big on Gushers momentum
Beyond the fan service, this move makes serious business sense.
According to NielsenIQ, while overall snack volumes are down 1.7% due to rising prices, fruit snacks were one of the few categories that showed at least flat or even positive growth. By combining a nostalgic throwback with a new sour twist, this drop isn’t just fun — it’s strategic.
And the way the brand rolled it out — not just with a press release, but with a full-blown TikTok storyline — shows how CPG companies are starting to take fan-led trends seriously.
It’s not just about taste anymore. It’s about community, internet culture, and nostalgia that hits the right note at exactly the right time.
Whether you’re a kid, a candy-lover, or just really into the color blue — this move is hard not to love.
Related: Veteran fund manager unveils eye-popping S&P 500 forecast
