Seth Godin shares a compact set of pricing truths about value, story, and perception. It is especially good on why the right answer to “that’s too expensive” is often a better story, not a lower price.
PHP
One question at a conference became a $50K a month one-person business
A nice profile of Jason McCreary and how Laravel Shift grew into a one-person business doing about $50K MRR. The most interesting bit is how raising prices, slowly and deliberately, turned it from a side Read more…