Seth Godin shares a compact set of pricing truths about value, story, and perception. It is especially good on why the right answer to “that’s too expensive” is often a better story, not a lower price.
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Why I think we should write our own PR descriptions
Ryan Chandler makes a strong case for keeping PR descriptions human-written, even when agents handle most of the implementation. The piece focuses on ownership, review context, and why a concise explanation from the person driving Read more…