In 2025, the tradition of Dry January seems outdated to many as more and more people, especially younger generations, are adopting a sober lifestyle year-round.
Sober cruising has become a thing too and cruise lines have taken note, developing creative mocktail options to help passengers indulge mindfully during their vacations. Cruisers can find at least one mocktail option on most any cruise ship bar menu these days.
Related: Royal Caribbean adds 3 surprising new beverage deals
One of the cruise lines that’s leading the mocktail movement at sea, Princess Cruises announced partnerships with two non-alcoholic beverage brands spearheaded by celebrities in 2024. The cruise line added both Blake Lively’s Betty Buzz non-alcoholic sparkling sodas and mixers and Kylie Minogue’s No Alcohol Sparking Rosé to its celebrity-curated Love Line Premium Liquors Collection in the fall.
Now, Princess Cruises is expanding its zero-alcohol offerings even further and setting its beverage program apart from other cruise lines.
Princess Cruises will soon introduce the first standalone non-alcoholic bar menu from a major cruise brand.
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Princess also has deals with many celebrity brands.
Image source: Princess Cruises
Non-alcoholic bar menu will come to Princess cruise ships in March
The Amore Princess Zero Alcohol Collection will launch fleetwide by the end of March and feature premium non-alcoholic elixirs and spirits alternatives.
Princess mixologists are collaborating with the team behind Sips, Barcelona, which was named the world’s best bar in 2023, and renowned cocktail artist Rob Floyd to develop 10–20 non-alcoholic craft cocktails for the menu.
Each drink on the menu will reflect the complexity and quality of traditional alcoholic beverages. The menu will also feature an exclusive selection of imported and domestic craft non-alcoholic beers, along with non-alcoholic white, red, rosé, and sparkling wines.
Related: Princess Cruises embraces a growing beverage trend
Signature offerings within the Amore Princess Zero Alcohol Collection will include:
Betty Buzz Creations: Known for its premium, all-natural mixers, Betty Buzz adds a bright, effervescent touch to the collection. Highlights include the Blake’s Breeze, a crisp and refreshing blend of Betty Buzz Sparkling Grapefruit, a splash of soda, and a twist of citrus.Kylie Minogue’s No Alcohol Sparkling Rosé: Known for her elegance and style, Kylie Minogue’s award-winning non-alcoholic sparkling rosé offers a light, crisp, and celebratory option, perfect for toasting unforgettable moments at sea.Lyre’s Non-Alcoholic Cocktails: Guests can savor complex mocktails featuring Lyre’s award-winning spirits alternatives, such as the No-Jito Royale, a modern take on the classic mojito made with Lyre’s White Cane Spirit, fresh mint, and lime.24K Margarita: This dazzling creation combines the artistry of non-alcoholic spirits with the glamour of a signature margarita, featuring Almave tequila by Lewis Hamilton in a non-alcoholic version crafted exclusively for Princess.
Princess Cruises aims to offer authentic flavors
All spirits alternatives used in Princess Cruises’ new zero alcohol collection are created with the same ingredients and methods as traditional alcoholic options. The cruise line wants to offer refreshing and authentic alternatives for passengers to indulge without the alcohol.
“At Princess, we’re committed to creating inclusive experiences for all of our guests,” said Sami Kohen, vice president of food and beverage for Princess Cruises. “The Amore Princess Zero Alcohol Collection reimagines what non-alcoholic drinks can be—delicious, sophisticated, and celebratory. By collaborating with exceptional brands like Betty Buzz and Lyre’s, and industry-leading mixologists, we’re proud to offer premium zero-proof options that complement the elevated Princess experience.”
Related: Princess Cruises expands its bold celebrity beverage offerings
Drinks within the Amore Princess Zero Alcohol Collection will be included in the Princess Plus and Princess Premier packages, which include unlimited beverages among other premium amenities.
Princess passengers who want to drink alcohol can enjoy premium wines and spirits with the cruise line’s Love Line Premium Liquors Collection, which is also included in the Princess Plus and Princess Premier packages. The collection features celebrity alcohol brands such as Pantalones Organic Tequila by Camila and Matthew McConaughey; Sláinte Irish Whiskey by Live Schreiber; Voli 305 Vodka by Pitbull; Melarosa Sauvignon Blanc, Red Blend and Cabernet Sauvignon by Jason Aldean; and Love Prosecco by Artist Romero Britto.
The premium liquors collection also includes Blake Lively’s Betty Booze, a line of premium, low alcohol-by-volume canned cocktails.
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