Princess Cruises wants its passengers to have an unmatched opportunity to toast to new adventures with the finest drinks as they cruise to intriguing destinations.
After debuting new high-end wine and spirits offerings on its newest ship Sun Princess, the cruise line rolled out its exclusive Love Line Premium Liquors collection fleetwide in summer 2024.
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Created in collaboration with esteemed celebrities who have made their mark on the beverage business, the collection is designed to enhance the Princess cruise experience with premium, elegant wine and spirits. To ensure the Love Line reflects the diverse tastes and preferences of Princess passengers, the cruise line has continuously expanded its offerings since launching the collection.
This year, Princess Cruises is even taking its beverage program a step further to set a new standard for the cruise industry as it introduces the first standalone non-alcoholic bar menu from a major cruise line. Rolling out fleetwide in March, the Amore Princess Zero Alcohol Collection will complement the Love Line Premium Liquors offerings with premium non-alcoholic elixirs and spirits alternatives.
But as the cruise line turns its attention to non-alcoholic drinks, it hasn’t stopped enhancing its premium spirits offerings. Building on its celebrity beverage partnerships, Princess Cruises recently added even more star power and a fresh new twist to the cocktail experience it serves up on board its ships.
Princess also offers wines from Kylie Minogue.
Image source: Princess Cruises
Princess Cruises adds a mobile Pantalones Tequila cart
The cruise line is now mixing up fresh, hand-crafted cocktails wherever the party is with its new mobile Pantalones Tequila cart. Princess Cruises recently posted a video to its social media channels that showed a bartender using the new cart to shake up a Pants on Fire, one the cruise line’s signature Pantalones Tequila cocktails, on the pool deck.
Pantalones Organic Tequila by Camila and Matthew McConaughey is one of the celebrity-created spirits featured in Princess Cruises’ Love Line Premium Liquors collection. As part of the collaboration, the Pantalones team and Princess mixologist Rob Floyd worked together to craft lively, kitschy-named cocktails inspired by the brand’s “pants-free” attitude.
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The Pantalones Tequila cocktails and other signature drinks created in collaboration with Princess Cruises’ celebrity creative partners bring unique and indulgent experiences to Princess cruise ships.
Other celebrity beverage brands featured in the Love Line Premium Liquors collection include Betty Booze and Betty Buzz by Blake Lively, Sláinte Irish Whiskey by Liev Schreiber, Melarosa Sauvignon Blanc and Red Blends by Jason Aldean, Love Prosecco by artist Romero Britto, and Kylie Minogue’s award-winning No Alcohol Sparkling Rosé.
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Jason Momoa’s MEILI vodka joins celebrity beverage lineup
Princess Cruises also recently added another famous name to its growing list of partners. MEILI Vodka, a craft vodka created by globally-recognized actor, environmental advocate, and entrepreneur Jason Momoa and his partner, creative director and artist, Blaine Halvorson, is the latest addition to Princess’ premium spirits offerings.
Sourced from the pure glacial waters of Montana and single distilled using natural ingredients and sustainable practices, MEILI Vodka is an exceptionally smooth vodka with a rich, balanced taste. Whether enjoyed straight, over ice, or as the foundation for a signature cocktail, MEILI Vodka invites Princess passengers to savor its refined elegance while celebrating its sustainable journey from source to sip.
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“MEILI reflects Jason and Blaine’s passion for sustainability, quality, and innovation, making it a perfect addition to the Princess Cruises ‘Love Line Premium Liquors’ collection,” said Sami Kohen, vice president of food and beverage for Princess Cruises. “This collaboration continues to enhance our exclusive lineup of premium beverages, giving our guests access to bold, one-of-a-kind spirits crafted by iconic personalities.”
MEILI Vodka and the cruise line’s other Love Line Premium Liquors selections are included in its Princess Plus and Princess Premier beverage packages.
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