As online publishers grapple with how to replace dwindling ad revenue and find new ways to bring in money, Reuters, one of the largest news organizations in the world, is using a strategy that’s been around for years and putting its online content behind a paywall.
Reuters.com draws 41 million unique visitors monthly, according to the company, but it has not charged for access like other news sites in its business-centric niche have done for some time. It will let users read five stories a month for free and plans to charge $34.99 a month for a subscription. That’s a bit pricier than a sub to The New York Times ($18.42 / month) but closer to similar news organizations of its type, including The Wall Street Journal ($38.99 / month),…
