The company will sell 11 models in two product lines — Roku Select and Roku Plus — ranging from 24- to 75-inch TVs.
Prices for the Roku smart TVs will range from $119 to $999.
Roku launched its first video streaming set-top box way back in 2008. Since then, the company has sold lots of streaming boxes and sticks, and its Linux-based Roku OS has been installed on smart TVs sold by third parties like TCL, Hisense, and Element for nearly a decade. Today, as part of CES 2023, the company announced plans to sell its own branded Roku smart TVs, which it says are the first such televisions to be designed and made by Roku.
A total of 11 different models will be part of the initial Roku smart TV launch, with the screens ranging from 24 inches to 75 inches in size. Two lines of TVs will be released. The cheaper Roku Select TVs will come with Roku Voice Remotes, which support button-based voice commands. The more expensive Roku Plus Series TVs will come with the Roku Voice Remote Pro, which allows for hands-free voice commands.
