There was nothing quite like the chaos of the Marshalls or TJ Maxx dressing room growing up. My mom, aunt, nana, and I would grab armfuls of clothes, cram into one oversized fitting room, and play fashion show on a budget.
We’d swap sweaters, dresses, and jeans while weighing whose pile was getting too high. It was a ritual — and we didn’t think twice about where those clothes actually came from.
We’d also occasionally make a trip to Nordstrom when we wanted something a little nicer — more of a splurge. It felt elevated, but I still didn’t stop to wonder where those labels were made.
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Like most people, I assumed the clothes on those racks (whether discounted or designer) were all made overseas.
So when I recently learned that one of the suppliers behind brands at both off-price retailers and major department stores operates here in the U.S.? I was honestly quite surprised.
Turns out, one of your favorite outfits may have been made in the U.S. all along, and now the company behind it is making major waves.
A supplier for major retailers just stepped into the national spotlight.
Image source: Bloomberg/Getty Images
Supplier for Ross, Nordstrom, Marshalls goes all-in on ‘made in America’
According to the latest press release, Soho Apparel Group, a quiet powerhouse in private-label clothing, just made a very loud move. It’s planning to triple its U.S. manufacturing, warehousing, and logistics footprint by 2026.
The company supplies major retailers including Nordstrom, Marshalls, Ross, TJ Maxx, Burlington, Tillys, and Dillard’s.
That expansion — coming from its massive 300,000-square-foot base in the City of Industry, California — isn’t just about business. It’s a clear alignment with President Donald Trump’s push to bring production back to American soil.
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“California was once a powerhouse of American manufacturing,” said founder James Chen in the official press release. “With President Trump’s leadership, we see a clear path to restoring that legacy.”
Soho’s expansion is expected to bring a wave of American jobs and reduce reliance on foreign supply chains, two key pillars of Trump’s “America First” industrial plan.
And just to drive the message home, the company is releasing limited-edition Trump-themed merch like patriotic socks and fanny packs, with proceeds supporting the Trump Presidential Library.
Soho Apparel’s Trump-aligned push may face mixed reactions
It’s not every day that the company behind racks at Ross or Nordstrom makes political headlines.
But in this case, Soho’s move could mark a new chapter in American apparel, and shoppers may start seeing more “Made in the USA” tags at stores that typically lean toward affordability over origin.
Soho’s bet? Ride the political wave — and meet rising demand for U.S.-made goods.
A 2025 survey by DuraPlas found that 70% of Americans said buying U.S.-made products was at least somewhat important to them. Over half reported that this preference has grown in recent years.
Still, political branding can be divisive, and while many shoppers support U.S.-made goods, Soho risks turning off other customers in the process.
Whether shoppers embrace the Trump branding or just enjoy seeing more U.S.-based products on shelves, Soho Apparel is making the message loud and clear: it’s all in on the made-in-America comeback.
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