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Whether you’re headed to a sporting event, the beach, or a hike, outdoor activities call for snacks and staying hydrated. And the best way to keep said snacks and drinks cool and contained? A backpack cooler.

The Stanley All Day Madeleine Backpack Soft Cooler is a solid pick, and it’s on sale for just $65 during Amazon Prime Day. Originally $170, the big sales event slashes the price with a 62% discount. The Prime member-only deal brings the backpack cooler to its lowest price ever, which it’s only hit three times over the last year, according to Amazon price trackers. However, with summer just beginning, there’s never been a better time to invest in the outdoor essential.

Stanley All Day Madeleine Backpack Soft Cooler, $65 (was $170) at Amazon

Courtesy of Amazon

A backpack cooler is an outdoor essential

Backpack coolers are just what you need to enjoy the outdoors, especially during more active trips. They’re great for tailgating, festivals, and sporting events, as well as beach days, hiking, and camping. Compared to traditional coolers that are spacious, yet bulky and can be difficult to carry, a backpack cooler is more compact and convenient. You get cooling power, all while keeping your hands free, and the backpack design helps evenly distribute the weight, making it significantly easier to carry. The size also makes it easier to store, whether you keep it in a closet until our next outing or in the trunk of your car.

Is the Stanley All Day Madeleine Backpack Soft Cooler worth investing in?

Stanley is a popular brand best known for its insulated food and drink containers. The Stanley All Day Madeleine Backpack Soft Cooler is a strong contender in the lineup as an easy-to-use cooler that you can take on the go. It’s made from recycled polyester, with an insulated and leak-resistant design, and is lightweight at just 2 pounds. But it’s surprisingly spacious and can hold up to 20 cans. 

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In addition to keeping snacks and drinks chilled throughout the day, it has extra thoughtful design features. A discreet zippered pocket can keep small items safe, and a mesh side pocket can hold your water bottle, giving you easy access when needed. The overall design is also versatile, as it can be used as a travel backpack. Simply pack it as you would a regular bag, and if you need to use it as a cooler, you can empty it out when you get to your destination.

Shop more Amazon Prime Day deals

The Stanley All Day Madeleine Backpack Soft Cooler is on sale during Prime Day at its lowest price ever, at just $65. It’s a smart buy for outdoor enthusiasts who want an easy way to keep their drinks cool, even during active outdoor activities.

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