As teenagers, getting your license and driving to school for the first time is an unforgettable feeling most people still reminisce over.
That first taste of freedom was unmatched, and some of us might have taken a little too much advantage of it.Ā
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One thing that might stand out in some people’s minds is being late to school because making a morning Starbucks run to get the daily Frappuccino was more important than arriving to class on time.Ā
Although the coffee giant might be struggling with continuous sales declinesĀ and slower store traffic, its menu has undeniably offered some iconic beverages and food items.
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Due to the evolving consumer market, however, many chains have had to discontinue multiple menu items throughout the years to allow new ones to replace them.Ā
Being denied the option of ever ordering beloved items from one’s teen years is like grieving a core life memory. But now Starbucks has some good news in the nostalgia department.
Starbucks will return a fan-favorite menu item after two years.
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Starbucks announces the return of a beloved menu item
Starbucks is tapping into the happy memories of longtime customers by returning its fan-favorite Raspberry Syrup for a limited time in July, nearly two years after it was discontinued.
The Raspberry Syrup was introduced to the permanent menu in 2014 to create seasonal and Secret Menu beverages like the Cotton Candy Frappuccino. It was also a popular addition to many drinks, including refreshers and teas.
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However, the beloved syrup was first discontinued in 2007 and again in 2023, to make room for new flavors and menu additions.
The return of this syrup could mean that a new beverage or even an entire lineup featuring the Raspberry Syrup might be in the works.
Starbucks makes drastic menu changes
Since taking over as StarbucksĀ (SBUX) Ā CEO, Brian Niccol has emphasized the need to return the company to its roots by focusing on core products and personalizing the coffee shop experience.
This has led Starbucks to simplify its core menu over the last few weeks,Ā removing nine FrappuccinosĀ along with other beverages and food items.
Although a drastic move, the large number of available customizations had become too complex, damaging efficiency, failing to prioritize coffee quality, and elevating prices.
Related: Starbucks faces huge new rival
In June, at Starbucks’ Leadership Experience event in Las Vegas, it introduced the Starting 5, a new program in which five stores will be chosen to test potential new menu items before rolling them out across all locations nationwide.
This program is part of the “Back to Starbucks” strategy, which aims to revamp the chain’s menu by “reimagining and modernizing its beverages and food to build a relevant, hype-worthy global menu that will resonate with customers,” as stated in a press release.Ā Ā
This might be why the coffee shop is returning a beloved menu item after various discontinuations and a two-year hiatus.
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