Some of our childhoods consisted of drinking Capri-Suns while on a field trip, eating Garden Veggie Straws during lunchtime, snacking on Rice Krispies Treats between classes, and heating up Hot Pockets after school.
Even after years of not including these snacks in our daily food intake, they still bring back memories from when we were kids, making them taste just as good or even better than before due to the nostalgic feelings associated with them.
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Many businesses have used nostalgic marketing to create a strong connection between a product and customers’ emotions. This strategy promotes an element of familiarity and creates a positive association, which, if managed correctly, could eventually develop a loyal customer base.
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This might be why many companies that own some of the most nostalgic snack and beverage brands have recently launched new and improved versions of iconic childhood favorites, enticing even grown-ups to run to their nearest grocery store to try them.
Frito Lay chips and people shopping at a grocery store.
New beverage releases to sip in March 2025
Capri-Sun
Since its inception in 1969, Capri-Sun has been a household staple for all American families and the drink of choice for kids due to its fun-to-drink pouch packaging and wide range of fruity flavors.
To make this unique beverage even more fun than it already is, the brand has launched the new Capri-Sun Moon Punch, which is cherry flavored and comes in eight different glow-in-the-dark pouches featuring various moon phases.
The Capri-Sun Moon Punch is available for a limited time at Walmart, Target, Kroger, and Amazon.
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Death Wish Coffee Co.
Although no kid would consider coffee a top beverage, every child has grown up witnessing their parents making a daily ‘cup of Joe’ before heading to work in the mornings, creating intrigue around this forbidden grown-up drink.
The coffee company Death Wish Coffee Co. has launched a new line of canned lattes in three different flavors: original, vanilla, and mocha. This new release combines Colombian Cold Brew Coffee and milk and contains as much caffeine as 1.5 cups per can, making it perfect for a morning or mid-day pick-me-up.
For kids who are not full-grown adults, the new Death Wish Premium Lattes are available nationwide and can be purchased at Walmart, Albertsons, Five Below, and Amazon.
New snack releases to munch on in March 2025
Smartfood x Cheetos
Smartfood (PEP) has partnered with Cheetos to launch Smartfood x Cheetos popcorn in two new delicious flavors: Cheddar and Flamin’ Hot.
Although Cheetos already has its own popcorn line, also in Cheddar and Flamin’ Hot flavors, it has been rumored that it might get discontinued. Thankfully, Smartfood came to the rescue and partnered with Cheetos to develop healthier versions of the beloved fan-favorite snack.
The Smartfood x Cheetos popcorn is currently available at nearly all grocery stores and online via the Smartfood and Cheetos website.
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Garden Veggie Snacks
Although Garden Veggie Snacks (HAIN) is most famously known for its iconic Veggie Straws, the brand has started branching out over the last few years. It has launched various products in different presentations and flavors, including puffs and chips, to make better-for-you snacks even more fun.
Recently, the veggie snack brand has dived into the tortilla chip category to expand its selection and feed all snack cravings with healthier alternatives.
Garden Veggie Snacks already offers Garden Veggie Tortilla Chips in Nacho Cheese and Zesty Ranch, but it has just added two brand new flavors to its lineup: Sweet Tangy Chili and Smokey BBQ. These new releases can be purchased at Walmart in-store and online.
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Rice Krispies Treats
Nothing is more nostalgic than chewy Rice Krispies Treats (K) which combines puffed rice and marshmallow to create the perfect sweet treat. Although the original flavor is already delicious on its own, the brand has extended its lineup throughout the years by launching multiple flavors, which is great when wanting to switch things up.
Rice Krispies Treats has also launched various different sizes, from mini squares to mega size bars, allowing fans to eat as much of this delicacy as they crave.
Recently, the brand decided to bring yet another option by releasing the new Rice Krispies Treats Salted Caramel Mega Size Bars, which can be found at 7-Eleven or ordered via Uber Eats.
Hot Pockets x Hidden Valley Ranch
Hot Pockets (NESAF) might be one of the most brilliant inventions ever created. They are an incredibly convenient snack that can easily be microwaved and eaten within seconds, satisfying all pizza cravings. In addition to being delicious, they come in a wide range of flavors with different fillings and crusts.
Anyone who grew up in the Midwest or the South knows that pizza and ranch are an elite flavor combination. This is why Hot Pockets decided to join forces with Hidden Valley Ranch (CLX) to launch Hot Pockets Ranch Lovers in two different flavors: Pepperoni and Buffalo Style Chicken.
The new Hot Pockets Ranch Lovers lineup is now available at Walmart in-store and online.
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