It’s pretty hard to deny the convenience of online shopping these days.
Whether you’re an avid shopper or a relatively laid-back one, whether you’re digitally native or less than tech savvy, chances are you’ve made a purchase or two online.
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Even if you prefer going to a shopping mall or big box store in person, it’s getting increasingly more difficult to do all your shopping at brick-and-mortar stores.
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It may certainly be possible if you aren’t looking for niche things, but as soon as you need to find party favors customized to showcase your pet’s face, or a pair of shoes in your exact size and desired color scheme, the task becomes more challenging.
In fact, most Americans have given up trying altogether, opting instead for the convenience of online shopping over having to leave their homes unless absolutely necessary.
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It’s part of the reason there are over 200 million Amazon (AMZN) Prime members, who enjoy a range of benefits from free and fast shipping to exclusive member savings at Whole Foods.
Adidas is embarking on a new partnership with Amazon, hoping to build a stronger online shopping presence.
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Amazon offers some competitive benefits
But there are other reasons Amazon has grown exponentially in recent years.
Over the onset of COVID-19, during Amazon’s Q1 2021, the e-retailer saw profits increase by 220% and net sales increase 44% year over year.
Part of that is because, during the pandemic, most people stayed at home and did their shopping online. But Amazon has staying power, and though most folks are back to their routines at the office, gym, salon, or book club, Amazon continues to reign supreme.
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Amazon’s U.S. e-commerce market share is estimated at over 37%, while Walmart comes in at a very distant number two with just over 6%.
Part of the reason Amazon manages to stay on top is because it offers convenient solutions for problems many of us didn’t even realize were there in the first place.
Its Buy With Prime option, for example, gives customers the ability to check out at other third party online retailers using their Prime account, making the purchasing process seamless.
All customers need to do is log in using their Amazon credentials, and they’ll enjoy the same benefits they enjoy with Amazon—like fast shipping, purchasing benefits, and easy returns—at that participating merchant.
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Amazon then manages the logistics of that order, and customers can track their orders on their Amazon account or app.
“Buy with Prime has helped merchants increase shopper conversion, leading to an average 16% increase in revenue per shopper,” Amazon said. “The DTC [direct to consumer] offering has also helped reduce customer acquisition costs as 50% of Prime members are more likely to buy again from DTC sites that offer Prime shopping benefits and 95% of shoppers who’ve used Buy with Prime have indicated they’re likely to use it again.”
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Buy With Prime has been monumentally successful for smaller online retailers, particularly on social media platforms like TikTok shop.
While potential customers may have otherwise been resistant to transacting with a small, independent retailer, Buy With Prime offers an easy layer of familiarity to help push customers toward the purchase button.
And now, Adidas is partnering with Amazon’s Buy With Prime to make its checkout process even easier.
Beginning in Spring 2025, U.S. based Prime members will be able to buy eligible Adidas products using the Buy With Prime button. This will work on Adidas’ website and its app.
Many other retailers use Buy With Prime, including:
Laura MercierSteve MaddenbareMineralsBUXOM Cosmetics Elizabeth ArdenHEYDUDEIZODTruff
The deal is notable especially after Nike’s (NKE) rapid exit from Amazon in late 2019. The sneaker giant pulled its products off Amazon’s marketplace in an effort to reinvigorate its own direct to consumer efforts and decrease the amount of knock offs sold on the platform.
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