Providing a safe online experience and protecting users from harm is a top priority at Google Play. We take this responsibility seriously and have been investing continuously to offer baseline protections on our platform while also empowering parents with the tools they need to make decisions for their families. Importantly, we also want to empower Play developers with the capabilities to deliver age-appropriate experiences based on their app’s content.
To support this, today, we are taking another big step in our ongoing partnership with parents and developers by announcing the expansion of the Google Play Age Signals API to all Play developers globally. Building on current availability in Brazil, we will expand this experience first to users in Australia and Canada by mid-August, with a full global rollout to all users later this year.
Empowering developers to create age-appropriate experiences
The Play Age Signals API is a privacy-preserving tool that puts parents in the driver’s seat allowing them to share their child’s age range (e.g. 16-17) directly with apps. It also enables adults to easily share their age when prompted by the app developer. In turn, developers receive the signals they need to tailor their own in-app safety experiences and content for users in an age-appropriate way.
We want to give developers the ability to choose the right protections for the nature of their app. A weather app, for example, shouldn’t need the same safety settings as entertainment or media apps. Rather than enforcing one-size-fits-all rules, we give developers the flexibility to choose how they integrate safety signals. With this reliable signal, you retain complete agency to tailor your app’s content, features, and settings to match your audience.
.png)
Simplifying controls for parents
Parents shouldn’t have to manage complex safety settings across dozens of different apps to keep their children safe. The Play Age Signals API simplifies this by putting age-sharing controls in one place, directly inside the Google Family Link app. Parents have a choice to share their child’s age range, and if they choose to share, all Play apps that use Play Age Signals API can receive age signals. This lets children jump straight into age-appropriate content without parents having to manually configure settings inside these apps. Age ranges are never shared by default, and parents can update or turn off these settings at any time.
.png)
Building on our broader safety tools
The Play Age Signals API builds upon a strong foundation of established safety features and strict policies we have long enforced on Google Play. Today, we already mandate that apps designed for families meet rigorous safety standards, and we continuously review and scan applications to ensure they are safe for children. For developers, we also offer built-in tools like Restrict Minor Access in the Play Console to help them manage who can discover their apps. For parents, Google Family Link remains a trusted, central dashboard where they can manage screen-time limits, PIN-based content filters, and app download approvals.
Expanding the Play Age Signals API globally adds a powerful new tool to our existing safety suite, helping parents and developers work together to make Google Play an even safer, more trustworthy place for families.
