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Why we love this deal
The design of the classic backpack hasn’t changed much over the decades, and it doesn’t need to, because it’s practically perfect in every way. When you have heavy books, a laptop, and other larger gear to haul around, the backpack makes it easier by evenly distributing the weight across your shoulders. The versatile bag is an ideal companion when heading to school or the office, but it’s also convenient when traveling through the airport. Because backpacks are such a practical accessory, we suggest going with a trusted brand with unmatched quality and premium materials, so you can use it for years without needing to replace it.
Investing in a premium backpack may sound expensive, but that’s not the case with the iconic Herschel Supply Co. Heritage Pack, which is currently 60% off at REI, bringing the original $90 price tag to just $36. Thanks to this deep discount, you could get one for yourself and one as an early holiday gift for a loved one, and still pay less than the original cost.
Herschel Supply Co. Heritage Pack, $36 (was $90) at REI

Why do shoppers love it?
With a 24-liter carrying capacity, this classic backpack has enough space to pack a day’s worth of supplies. The roomy interior has a padded floating sleeve to safely stow your laptop and ample space for your hoodie or fleece jacket when a chilly fall morning turns into a warm day. The sleek exterior has three handy pockets, including expandable water bottle pockets and a front storage sleeve for items you want quick access to, like keys or a smartphone. If you want to use this backpack as a carry-on bag on your next flight, it will meet most airlines’ size requirements, measuring 18 inches long, 12.25 inches wide, and 6.5 inches deep.
Related: Hoka’s ‘supportive’ $190 waterproof hiking boots are 50% off at REI
Herschel’s backpacks have an iconic style that’s easy to recognize, and this one is no different. It’s constructed from a water-resistant recycled polyester and features the signature diamond detail at the top center. The material is durable and reinforced at the bottom, so even with frequent use, it won’t quickly show signs of wear and tear. One reviewer raved about the brand’s superior performance: “I can honestly say that the durability, quality, and style offerings of this bag are perfect for me. This is my third bag across 16 years!”
Details to know
- Dimensions: 18 inches long, 12.25 inches wide, and 6.5 inches deep.
- Material: 100% recycled 600-denier polyester.
- Can it be used as a carry-on? Yes.
- Average shopper rating: 4.3 out of five stars.
Overall, shoppers have great things to say about this attractive and durable backpack. One shopper wrote, “It has places for devices, pockets for organization, and plenty of room for everything else. Comfy, simple, and stylish: what more could you want?”
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The Herschel Supply Co. Heritage Pack is a practical backpack that delivers on style and performance, and you can add it to your shopping cart for only $36 at REI.