Nothing’s first permanent store location will be opened on December 10th, stocking the tech brands Nothing’s Phone 1 and Ear Stick products. | Image: Nothing

Nothing will open its first brick-and-mortar store in London’s Soho district later this week, offering products like Nothing’s Phone 1 and Ear Stick alongside a range of Nothing merchandise. Audio products from Teenage Engineering and “curated collections from fashion and design brands” will also be available to purchase.

The Nothing Store is located at 4 Peter Street (next to Gosh! Comics and the Supreme fashion outlet) and will officially open at 11:30AM on Saturday, December 10th, following through on the London-based company’s promise to open before Christmas. Nothing has previously opened pop-up stores to sell its products, but this is the tech company’s first permanent shop.

Image: Nothing
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