T-Mobile has quietly made a change to its new T-Mix wireless plan lineup as it works to curb customer losses in its business.
In October, the carrier introduced three T-Mix wireless plans: Standard, More, and Loaded, priced at $55, $75, and $95 for one line, respectively.
The three plans also introduce a new “picks” system that allows customers to use picks to obtain wireless benefits and perks such as device promotions and free subscriptions to YouTube Premium, Netflix, and ESPN Unlimited.
On an Oct. 28 earnings call, T-Mobile CEO Srini Gopalan said that the company’s new T-Mix plans are a “response to a customer problem, which is wanting to have more control over their wireless plan.”
“For far too long, carriers have chosen how customers get value,” he said. “Eighty-four percent of surveyed customers want more control of how their wireless plans are structured.”
T-Mobile adds new T-Mix Saver plan for customers
T-Mobile’s T-Mix plans officially launched this month, and the carrier’s website reveals an unexpected new tier to the lineup: T-Mix Saver.
The plan is the cheapest T-Mix option, starting at $30 per month (with autopay discount activated) for one line when a customer transfers their number from another carrier. The price goes up to $65 for two lines.
“For a small percentage of customers, all they want is the best 5G network,” said Allan Samson, chief marketing officer at T-Mobile, in a statement to CNET. “For them, we created the simple T-Mix Saver plan with exceptional customer service and all the perks of T-Mobile membership.”
Read more: T-Mobile sees customer loyalty take a significant turn
T-Mix Saver includes features such as unlimited talk, text, and data, as well as 50 GB of premium data, unlimited 3G hotspot, Scam Shield, and SD quality (480p) standard video streaming.
International features include unlimited text in over 215 countries and destinations; unlimited talk, text, and data at up to 128Kbps in Canada and Mexico; and unlimited international texting from home and T-Mobile Travel.
This plan includes multiple features, but unlike the rest of the T-Mix options, it doesn’t offer customers any picks to spend on perks and wireless benefits.
The number of picks available to customers increases with each higher T-Mix tier.
Standard includes one pick per line, capped at four lines. The More tier provides two picks for each of the first three lines and one for the fourth. For Loaded, it includes three picks apiece for the first three lines and two picks for the fourth.
T-Mobile faces growing customer retention challenges
T-Mobile’s decision to quietly add T-Mix Saver to its T-Mix plan options comes at a time when it is seeing a significant shift in customer behavior.
The carrier revealed in its latest earnings report that it added 274,000 new postpaid accounts (broadband and wireless) during the third quarter of 2026. This is 31% less than the number it gained in the same quarter in 2025.
Also, T-Mobile’s postpaid account churn (the rate at which customers cancel their wireless or broadband accounts) reached 1.09%, up from 0.97% a year ago.
The weaker postpaid account trends come after T-Mobile raised several fees and limited select discounts this year. It also discontinued multiple legacy wireless plans in June, a change that automatically moved some customers to higher-priced plan options.
More T-Mobile News:
- T-Mobile sees customer loyalty take a significant turn
- T-Mobile reduces a generous discount as customers see prices rise
- T-Mobile adds monthly fee to a new iPhone feature for customers
T-Mobile Chief Financial Officer Peter Osvaldik said on the company’s October earnings call that the carrier did see an increase in postpaid phone churn in the third quarter due to its decision to axe these plans, which he said will have a “couple-quarter impact.”
Americans nationwide have grown sensitive to high wireless prices. A recent survey from Oxio, which was shared with TheStreet, found that 56% of U.S. consumers said a lower-priced wireless plan would make them consider switching carriers.
Consumers also ranked the lowest possible monthly price as their top priority for an ideal mobile plan (26%).
In a recent analysis, Carolina Milanesi, president and principal analyst at Creative Strategies, said that the thinking behind T-Mobile’s new T-Mix plans “makes a lot of sense.” She added that the plans can help the carrier retain customers as the offerings allow them to swap partner Picks (perks) four times a year.
“Customers leave carriers when the value they perceive drifts away from what they pay,” wrote Milanesi. “A plan that can be reshaped four times a year gives them a reason to adjust within the relationship before they consider shopping elsewhere.”
Related: T-Mobile launches new internet plan after customer losses
